Google is launching Offerwall, which is designed to help publishers monetize by letting them offer their customers options as to how they would like to pay for content. “People might decide to watch a short ad, complete a quick survey or pay in micropayments,” Google explains, adding that “publishers can even add their own options, like newsletter sign-ups.” The choices aim to both empower audiences while supporting publishers to help ensure diverse content remains available to everyone. After testing Offerwall with more than 1,000 publishers, it is now available in Google Ad Manager. Continue reading Google Launches Offerwall Ad Manager to Support Publishers

According to Facebook, referral traffic from the social network to news and publishing sites has increased by more than 170 percent in a year’s time. This number is just an average, for the percentage is greater for certain sites. Partners including Time, BuzzFeed and BleacherReport have experienced significant increases. Numbers released by social Web tracker SimpleReach indicate that Facebook drives more traffic than any other social platform. Continue reading Facebook Leads Social Platforms in Driving Referral Traffic

Facebook and Pinterest are the clear standouts when it comes to referral traffic from social networks. While Facebook leads the pack, accounting for more than 10 percent of traffic to publishers in September, Pinterest holds second place, driving more traffic than Twitter, LinkedIn and Reddit combined. According to data from social plugin service Shareaholic, collected from 200,000 publishers, Pinterest drove 3.68 percent of traffic to publishers in September, about three times as much as third-ranked Twitter. Continue reading Social: Facebook, Pinterest Drive Most Traffic to Publishers