Apple Aims for Traditional Theatrical Exhibition of Its Movies

According to sources, Apple is in talks with cinema chains to open its feature-length films in a traditional theatrical release, with an exclusive stay in theaters before becoming available on Apple TV+. Apple might choose, however, to first debut its films in art house cinemas in New York and Los Angeles. The company reportedly is pursuing this strategy to draw in major directors and producers, as well as avoid the tension Netflix created when it released its movies without an exclusivity window. Continue reading Apple Aims for Traditional Theatrical Exhibition of Its Movies

NBC Targets News Junkies With Ad-Supported OTT Service

NBC News is introducing its free, ad-supported streaming video service with an eight-hour programming day (3:00-11:00 pm Eastern, Monday through Friday) and a mix of news content. “NBC News Now” hopes to attract a new generation of information aficionados with a blend of short-form “Briefly” updates, live reports and in-depth stories. “We want to be the premiere place for viewers who are news junkies — news savvy, digitally savvy, but may not be watching on traditional platforms or have access to cable service,” explained Rashida Jones, SVP of specials for NBC News and MSNBC, who is overseeing the initiative. Continue reading NBC Targets News Junkies With Ad-Supported OTT Service