Google’s Virtual Products Could Upend Traditional Ad Models

Google is building technologies that rely less on physical devices: Google Home and its virtual assistant; Project Jacquard, clothing with computing built into the yarn that responds to gestures and voice commands; and Project Soli, that allows gestures to control computers. Also new is Project Ara, a smartphone design that “surrounds” the user wherever she goes, which chief executive Sundar Pichai calls “ambient computing.” What’s unclear with the new paradigms, however, is how Google will generate revenue. Continue reading Google’s Virtual Products Could Upend Traditional Ad Models

Next Wearables Could Use Smart Fabric with Conductive Ink

Researchers in Tokyo have developed a way to print electrodes directly onto material, featuring highly conductive elastic ink that could be used to measure heart rates and report vital statistics. If researchers can make the technology robust and washable, then stretchable, sensor-loaded clothing could become a future trend in commercial wearables. Sportswear, for example, is one area that could benefit. Google’s Project Jacquard, NTT DoCoMo and chemical company Toray Industries are among those developing smart fabric technology. Continue reading Next Wearables Could Use Smart Fabric with Conductive Ink

Google to Partner with Levi’s on Interactive Clothing Project

Google’s Advanced Technology and Projects (ATAP) group unveiled its Project Jacquard initiative at Google I/O last week. The goal of the project is to invisibly integrate computers into wearables and other materials, objects, furniture, and more. The idea is that everyday items could be converted to interactive surfaces with the introduction of touch-sensitive fabric. The objects would then transmit info to a smartphone or other device via Wi-Fi. The company’s first partner is Levi Strauss, which is interested in creating jeans that fit into our digital lives. Continue reading Google to Partner with Levi’s on Interactive Clothing Project