Social Media Growing in Popularity With the Over 50 Crowd

Social media is no longer dominated by the younger crowd. According to Pew Research, more older Americans are beginning to discover the benefits of sites such as Facebook, and a recent study shows that social media use among people over 50 is growing faster than for any other age group. While Facebook is the most frequented social media site for the older audience, it is possible that it will be the launching pad for interest in other services such as Twitter, Pinterest and Tumblr. Continue reading Social Media Growing in Popularity With the Over 50 Crowd

Fox Takes On ESPN Saturday with Launch of Sports Channels

Tomorrow morning, the Speed and Fuel networks will be transformed into the much-hyped Fox Sports 1 and Fox Sports 2 channels, in a move intended to compete with ESPN. Fox has landed deals with college conferences Pac-12 and Big 12 football and basketball, Big East basketball, NASCAR, the UFC, Major League Baseball, World Cup soccer and, most recently, the U.S. Open golf championship. The TV everywhere companion app Fox Sports Go will not launch concurrently, as it continues its testing phase. Continue reading Fox Takes On ESPN Saturday with Launch of Sports Channels

New Eyeglass Technologies Create a Range of Possibilities

Three new technologies have recently arrived that bring new features to eyeglasses designed to improve vision and eyeglass shopping, but none of the three bring the Internet to one’s eyes like a Google Glass. Two of the three are actual eyeglasses: One can help an individual’s vision with adjustable lenses, and the other gives medical professionals enhanced viewing of patients. The third is an app that provides consumers the ability to try-on eyeglasses virtually before buying. Continue reading New Eyeglass Technologies Create a Range of Possibilities

LinkedIn Turns to Influencers to Enhance Publishing Efforts

Social media platform LinkedIn has been making the transition from a utilitarian network designed for business professionals to something much more dynamic. Since October, LinkedIn has been offering original content authored by a select group of “Influencers,” leaders from a variety of fields that post their thoughts on life, careers and success. Traffic to all LinkedIn’s news products has increased eightfold since the Influencers were introduced. Continue reading LinkedIn Turns to Influencers to Enhance Publishing Efforts

Revamped LinkedIn Today Features New Content Channels

The launch of new magazine-style content channels is another step by LinkedIn toward becoming an online media entity with a focus on business news. The social network revamped its LinkedIn Today offering yesterday with a simpler design, the introduction of 20 channels (or categories) of news, multiple options for sorting content, and revised email digests. Users can subscribe to channels and authors who are part of the Influencer program. Continue reading Revamped LinkedIn Today Features New Content Channels