Netflix has issued partner guidelines outlining use of generative AI in content workflows. The guidelines emphasize circumstances in which the use of generative AI requires advanced written approval, such as altering a character or performance, any inclusion of generative AI in the final product or using AI in a way that materially impacts union work. Fabricated content that could be “mistaken for real events” is to be avoided. Use of AI for “ideation” is deemed generally acceptable if done within guidelines. Allowing models to train on input or output of material destined for Netflix is off-limits. Continue reading Netflix Publishes Partner Guidelines for GenAI Production Use

China’s DJI, the world’s leading consumer drone company, has released the Osmo 360 camera globally. The move comes as Shenzhen-based camera company Insta360 announced it is entering the drone business with a 360-degree consumer drone. DJI says the Osmo 360 raises the bar on surround imaging as “the first 360 camera to shoot ultra-high-spec 8K/50fps 360-degree video and is the only 360 camera that can shoot continuously for 100 minutes in 8K/30fps.” While both the Insta360 X5 and KanDao’s QooCam 8K cameras match the resolution, neither model features the 50fps capability. Continue reading Drone Maker DJI Launches the Osmo 360 8K Video Camera

New York-based Runway AI has introduced a sophisticated video model called Aleph that can perform a wide range of edits from text prompts — adding, removing and transforming objects; generating various angles on a scene; or modifying style and lighting, among other things. Aimed at streamlining post-production, Runway calls Aleph an “in-context video model,” meaning it is designed to work with existing visual material rather than generating imagery from scratch. Using Aleph puts storytellers just a prompt or two from turning that wide shot into an extreme close-up, or adding a new “next shot,” providing what Runway calls “endless coverage.” Continue reading Runway Aleph Provides Video Editors with ‘Endless Coverage’

Camera firm Insta360 has announced a new drone brand called Antigravity capable of recording 360-degree video — a drone first. Shenzhen-based Insta360 made its name with the 360-degree X camera series, the latest of which, the X5, shoots 8K video and 18-megapixel photos. The Antigravity consumer drone will also record video in 8K and will be aimed at beginners who haven’t quite mastered their flight reflexes and want to capture everything and edit it later. “Ease of use is the starting point for all Antigravity products,” according to Insta360. The first Antigravity product is scheduled to be publicly unveiled in August. Continue reading Insta360 Says Antigravity Drone Will Shoot 8K Surround Video

Avid is deploying its popular Media Composer and Avid NEXIS tools at Amazon MGM Studios via the cloud using Amazon Web Services (AWS). The integration will enable the studio’s customers to use Avid’s editing and storage solutions via the cloud in a way that fits their specific production needs. Avid has been collaborating with Amazon MGM Studios for the past three years, and at the NAB 2025 show expanded the partnership to include the Avid on AWS production framework, offering studios, broadcasters, and streaming services cloud access to Avid’s post-production solutions on AWS. Continue reading Amazon MGM Studios Offering AWS Cloud-Based Avid Tools

Fox Corporation’s Tubi free ad-supported streaming service has partnered with Kickstarter to support independent filmmakers raising funds on the crowdfunding platform. The deal will bring more than 20 Kickstarter-funded films to Tubi for an exclusive period beginning this fall. As part of the arrangement, Tubi has joined with Kickstarter to launch the FilmStream Collective fund, which will channel completion funds to filmmakers active on the platform. Tubi reaches over 97 million monthly active users worldwide with FAST entertainment in the form of on-demand movies and TV episodes, including original content. Continue reading Tubi Is Joining Forces with Kickstarter to Support Indie Films

Google is in a filmmaking frame of mind. The search giant introduced Veo 3, the latest version of its generative video model, loading it with cinematic capabilities including a new AI storytelling tool called Flow. At the Google I/O conference the company also debuted an upgraded image generator, Imagen 4, and announced expanded access to the AI music tool Lyria 2. Veo 3 can generate videos with audio — a Google first, adding things like background traffic noises, birds singing, “even dialogue between characters.” It offers improved consistency of characters, scenes and objects, while gaining camera controls, outpainting and object add/remove. Continue reading Google Upgrades GenAI Models, Debuts AI Storyteller ‘Flow’

Amazon’s Audible audiobook service is partnering with select publishers to bring more print and e-books into the spoken word realm and is leveraging AI narration and translation to help it happen at scale. This move aims to quickly boost Audible’s product offerings so it can compete more effectively against streamers like Apple and Spotify who have rapidly expanded their literary market share. “Audiobooks are the fastest-growing format in publishing,” yet of the millions of titles available today in print and as e-books, only 2-5 percent exist in audio form, according to the company. Continue reading Audible Using AI Narration and Translation to Expand Catalog

Google has quietly launched a film and television production initiative called “100 Zeroes” to fund projects (initially from respected indie studios) that are positive about tech and could help promote a positive take on Google’s own products and services. Google is teaming with talent management and production company Range Media Partners on the initiative. While product placement is expected to be one element (for example: a movie character uses an Android device rather than an iPhone), Google is reportedly more focused on a broader plan to promote a general positive view on technology, especially to younger demographics such as Gen Z. Continue reading Google Launches Initiative for Positive Film, TV Views on Tech

Adobe has taken a stake in business avatar firm Synthesia, which creates clones for corporate videos using generative AI. The investment of an undisclosed sum through Adobe Ventures was interpreted by one media outlet as a bet that the UK startup’s technology “will transform video production.” Adobe couched the move as a strategic alliance. The investment became public along with Synthesia’s announcement that it surpassed the $100 million mark for what the privately held company says qualifies as recurring annual revenue. Nvidia is also an investor. Continue reading Adobe Investment in Synthesia Could Fuel AI Video Production

Among the many tech advancements unveiled at Google Cloud Next include a major generative media upgrade to Vertex AI, Google Cloud’s managed AI development platform. The new Vertex AI Media Studio lets enterprise users generate complete videos from scratch using text prompts. Lyria, Google’s text-to-music model is now available on Vertex in private preview. Both are subject to an “allowlist.” Chirp 3 now creates custom voices with just 10 seconds of audio input, while Imagen 3 has gained improved abilities for reconstructing missing or damaged portions of an image. Continue reading Vertex AI Movie Studio Can Create Videos from Start to Score

YouTube is rolling out a new tool called Music Assistant to its Creator Music marketplace. Music Assistant uses generative AI to automatically add royalty-free instrumental background music to long-form videos. Accessed via a dedicated tab in Creator Music, Music Assistant provides more control over things like the style, mood and instruments of the desired music, which is requested via text prompts. Creator Music is available in the U.S. to creators enrolled in the YouTube Partner Program. YouTube is also experimenting with a Shorts feature that automatically synchronizes audio for short-form video creators. Continue reading YouTube Brings Generative Music Assistant to Video Creation

Runway has introduced a new video generation model, launching a next phase of competition that could transform film production. Notably, its Gen-4 system improves the consistency of characters, locations and objects across multiple scenes, an elusive prospect for most AI video generators. The New York-based startup calls its new development “a step towards Universal Generative Models that understand the world.” The key, Runway says, is to provide a single reference image of the character, item or environment as part of the model’s project material. Runway Gen-4 can generate 5- and 10-second clips at 720p resolution. Continue reading Runway Gen-4 Tackles AI’s Elusive Video Scene Consistency

During Nvidia’s GTC AI Conference in San Jose earlier this month, VP and GM of Media & Entertainment Richard Kerris presented the Nvidia Media2 initiative that builds on the company’s Blackwell GPU foundation to enable real-time AI solutions for all aspects of media production workflows. His talk showcased a broad range of generative AI breakthroughs in real-time ray tracing and VFX, video search and summarization, and musically-based sound effects (SFX). Kerris also shared insights on the media industry’s reception to AI thus far and humbly implored the audience to consider using such technology as an effective new tool for storytelling. Continue reading Nvidia Forges AI Initiative to Streamline Production Workflows

Netflix revealed plans to boost its 2025 original programming expenditure to $18 billion, a more than 10 percent increase over 2024, which could place pressure on other streaming services. Additionally, the company notes that this spending plan does not represent its cap by any means. In the wake of this news, Netflix co-CEO Ted Sarandos joined Mexican President Claudia Sheinbaum to unveil a plan to spend $1 billion producing content over the next four years south of the border. The company will also invest $2 million upgrading Mexico City’s Churubusco Studios, its new home base there. Continue reading Netflix Spending $18B on Originals, Commits $1B to Mexico