By
Paula ParisiOctober 24, 2025
Google has released Veo 3.1 and Veo 3.1 Fast in paid preview, adding new capabilities to the generative video model that is already a leader in the field. Creative and technical upgrades include richer native audio from dialogue to sound effects, greater understanding of cinematic styles and better prompt adherence. The two new models are available via the Gemini API in Google AI Studio and Vertex AI, with Veo 3.1 also available in the Gemini app and the storytelling tool Flow, which now gets native audio. Flow has generated more than 275 million videos since its release at Google I/O in May, according to the company. Continue reading Google Veo 3.1 Advances Generative Video in Flow and Vertex
By
Paula ParisiOctober 22, 2025
Netflix is consolidating its VFX holdings, merging the internal Eyeline Studios unit it created in 2019 with Scanline, the visual effects house it acquired in 2021 into a new entity called Eyeline. “Merging Scanline VFX and Eyeline Studios under one brand enables us to pioneer new tools, facilitate creative collaboration, and drive the future of filmmaking for the most ambitious storytellers around the world,” Eyeline CEO Jeffrey Shapiro said of the realignment. Eyeline’s initial plans include a focus on areas such as visual effects, virtual production, volumetric capture, generative AI, machine learning and computer vision. Continue reading Eyeline: Netflix Is Merging Two VFX Units into a Single Entity
In less than three years, generative AI has evolved from an experimental toy to a regular presence in studio pitches, previs workflows, and even the festival circuit. Yet one challenge has stymied the full adoption of generative AI in long-form storytelling: establishing and maintaining control over outputs. This challenge also fuels many of the anxieties surrounding the use of artificial intelligence in media production. How can artists maintain their creative voice when a machine is doing all the artistic work, and often doing so with inconsistent results? The Entertainment Technology Center at USC set out to tackle these and related challenges with a new film project, “The Bends.” Continue reading Consistency Is Key: Lessons on Generative AI via ‘The Bends’
By
the Europa TeamSeptember 22, 2025
Sci-fi short “Europa,” written and directed by Jacqueline Elyse Rosenthal, is the Entertainment Technology Center’s latest project to test the expanding possibilities of virtual production and remote collaboration. To call “Europa” a cloud-first production is to rethink filmmaking from the ground up. This wasn’t just a distributed team working online — it was an ecosystem where every workflow, from previs to final VFX, operated entirely in the cloud. It wasn’t a workaround; it was the foundation. And powering that foundation — every tool, every task, every decision — was AWS. Continue reading ‘Europa’: ETC Teams Up with AWS on Cloud-First Production
By
Paula ParisiSeptember 10, 2025
OpenAI is hoping an animated short film called “Critterz” that it got off the ground will have its feature-length debut at the Cannes Film Festival in May 2026. OpenAI is providing the AI technology to produce the film, which is being funded at $30 million by Paris-based Federation Studios, whose UK subsidiary Vertigo Films will produce in conjunction with Culver City’s Native Foreign, a firm known for blending AI with conventional techniques. OpenAI is providing use of its generative models, including the Sora video generator and DALL-E imager, to create what it hopes will be a test case. The idea is to complete in nine months what would normally take years at a fraction of the cost. Continue reading OpenAI Making Its Film Debut with $30M Animation ‘Critterz’
By
Paula ParisiSeptember 5, 2025
Google wants to heighten the profile of its Veo 3 video generator, and to help do so has named Henry Daubrez, the longtime creative chief at the multidisciplinary Dogstudio/DEPT, filmmaker in residence at Google Labs. In addition to working with the Google team to continue developing the Veo 3-powered Flow AI filmmaking tool, Daubrez will mentor artists in a new pilot program called Flow Sessions. Select filmmakers will get unlimited access to Flow, a subscription product starting at $20 per month, plus mentorship and AI education as part of Flow Sessions. Continue reading Google Pushes Generative Video with Filmmaker in Residence
By
Paula ParisiAugust 25, 2025
Netflix has issued partner guidelines outlining use of generative AI in content workflows. The guidelines emphasize circumstances in which the use of generative AI requires advanced written approval, such as altering a character or performance, any inclusion of generative AI in the final product or using AI in a way that materially impacts union work. Fabricated content that could be “mistaken for real events” is to be avoided. Use of AI for “ideation” is deemed generally acceptable if done within guidelines. Allowing models to train on input or output of material destined for Netflix is off-limits. Continue reading Netflix Publishes Partner Guidelines for GenAI Production Use
By
Paula ParisiAugust 5, 2025
China’s DJI, the world’s leading consumer drone company, has released the Osmo 360 camera globally. The move comes as Shenzhen-based camera company Insta360 announced it is entering the drone business with a 360-degree consumer drone. DJI says the Osmo 360 raises the bar on surround imaging as “the first 360 camera to shoot ultra-high-spec 8K/50fps 360-degree video and is the only 360 camera that can shoot continuously for 100 minutes in 8K/30fps.” While both the Insta360 X5 and KanDao’s QooCam 8K cameras match the resolution, neither model features the 50fps capability. Continue reading Drone Maker DJI Launches the Osmo 360 8K Video Camera
By
Paula ParisiJuly 31, 2025
New York-based Runway AI has introduced a sophisticated video model called Aleph that can perform a wide range of edits from text prompts — adding, removing and transforming objects; generating various angles on a scene; or modifying style and lighting, among other things. Aimed at streamlining post-production, Runway calls Aleph an “in-context video model,” meaning it is designed to work with existing visual material rather than generating imagery from scratch. Using Aleph puts storytellers just a prompt or two from turning that wide shot into an extreme close-up, or adding a new “next shot,” providing what Runway calls “endless coverage.” Continue reading Runway Aleph Provides Video Editors with ‘Endless Coverage’
By
Paula ParisiJuly 30, 2025
Camera firm Insta360 has announced a new drone brand called Antigravity capable of recording 360-degree video — a drone first. Shenzhen-based Insta360 made its name with the 360-degree X camera series, the latest of which, the X5, shoots 8K video and 18-megapixel photos. The Antigravity consumer drone will also record video in 8K and will be aimed at beginners who haven’t quite mastered their flight reflexes and want to capture everything and edit it later. “Ease of use is the starting point for all Antigravity products,” according to Insta360. The first Antigravity product is scheduled to be publicly unveiled in August. Continue reading Insta360 Says Antigravity Drone Will Shoot 8K Surround Video
By
Paula ParisiJune 23, 2025
Avid is deploying its popular Media Composer and Avid NEXIS tools at Amazon MGM Studios via the cloud using Amazon Web Services (AWS). The integration will enable the studio’s customers to use Avid’s editing and storage solutions via the cloud in a way that fits their specific production needs. Avid has been collaborating with Amazon MGM Studios for the past three years, and at the NAB 2025 show expanded the partnership to include the Avid on AWS production framework, offering studios, broadcasters, and streaming services cloud access to Avid’s post-production solutions on AWS. Continue reading Amazon MGM Studios Offering AWS Cloud-Based Avid Tools
By
Paula ParisiJune 16, 2025
Fox Corporation’s Tubi free ad-supported streaming service has partnered with Kickstarter to support independent filmmakers raising funds on the crowdfunding platform. The deal will bring more than 20 Kickstarter-funded films to Tubi for an exclusive period beginning this fall. As part of the arrangement, Tubi has joined with Kickstarter to launch the FilmStream Collective fund, which will channel completion funds to filmmakers active on the platform. Tubi reaches over 97 million monthly active users worldwide with FAST entertainment in the form of on-demand movies and TV episodes, including original content. Continue reading Tubi Is Joining Forces with Kickstarter to Support Indie Films
By
Paula ParisiMay 22, 2025
Google is in a filmmaking frame of mind. The search giant introduced Veo 3, the latest version of its generative video model, loading it with cinematic capabilities including a new AI storytelling tool called Flow. At the Google I/O conference the company also debuted an upgraded image generator, Imagen 4, and announced expanded access to the AI music tool Lyria 2. Veo 3 can generate videos with audio — a Google first, adding things like background traffic noises, birds singing, “even dialogue between characters.” It offers improved consistency of characters, scenes and objects, while gaining camera controls, outpainting and object add/remove. Continue reading Google Upgrades GenAI Models, Debuts AI Storyteller ‘Flow’
By
Paula ParisiMay 15, 2025
Amazon’s Audible audiobook service is partnering with select publishers to bring more print and e-books into the spoken word realm and is leveraging AI narration and translation to help it happen at scale. This move aims to quickly boost Audible’s product offerings so it can compete more effectively against streamers like Apple and Spotify who have rapidly expanded their literary market share. “Audiobooks are the fastest-growing format in publishing,” yet of the millions of titles available today in print and as e-books, only 2-5 percent exist in audio form, according to the company. Continue reading Audible Using AI Narration and Translation to Expand Catalog
Google has quietly launched a film and television production initiative called “100 Zeroes” to fund projects (initially from respected indie studios) that are positive about tech and could help promote a positive take on Google’s own products and services. Google is teaming with talent management and production company Range Media Partners on the initiative. While product placement is expected to be one element (for example: a movie character uses an Android device rather than an iPhone), Google is reportedly more focused on a broader plan to promote a general positive view on technology, especially to younger demographics such as Gen Z. Continue reading Google Launches Initiative for Positive Film, TV Views on Tech