Netflix has the largest global audience of any paid streaming service and produces the most original content, optimum position to recommend camera specs and photographic best practices. Netflix requires that at least 90 percent of a program’s content be captured using hardware from its “approved camera list,” which currently includes 51 models from seven manufacturers. There are some exceptions, mainly for documentaries. But the care the company takes in vetting the list — with input from creatives, camera manufacturers and global experts — makes the five-year-old tradition respected guidance for video professionals. Continue reading Netflix-Approved Camera List Has Expanded to 51 Models

The Academy of Motion Picture Arts and Sciences has formed a Production and Technology Branch to include about 400 individuals previously classified as members-at-large. The branch “represents members working in key technical and production positions in all phases of filmmaking, from pre- to post-production,” AMPAS says, listing chief technology officers, senior department heads in tech and creative services, and preservation and restoration specialists as among the inductees. In addition, credited production roles — including stunt coordinators, script supervisors, choreographers, music supervisors, colorists, line producers and associate producers — will be part of the branch. Continue reading AMPAS Diversifies with a Production and Technology Branch

Netflix has decided to focus on fewer, but higher quality, originals, and has restructured its film group to accommodate the change. Fifteen-year Netflix veteran Lisa Nishimura, who oversaw low-budget features and original documentaries is exiting, along with film group VP Ian Bricke, who logged more than 10 years at the company. Live-action films will now be the purview of a trio of execs: Kira Goldberg, Ori Marmur and Niija Kuykendall. Goldberg and Marmur, who joined Netflix in 2021, were tasked with developing high-end commercial projects. Kuykendall, who joined later that year from Warner Bros., was assigned mid-budget films. Continue reading Netflix Restructures Film Units, Cuts Back on Original Content

Digital filmmaking tools have become increasingly accessible, and now Wonder Dynamics wants to make photorealistic CG characters available for any budget. The software firm says its product enables users to drag and drop computer-generated characters into live-action scenes as if they were custom generated. The company’s web-based editor, Wonder Studio, is billed as a full-blown tool, not a toy, and aims to help ease artists’ workload. The three-year-old startup has raised $12.5 million to date. Co-founders Nikola Todorovic, a writer-director, and actor Tye Sheridan, who starred in Steven Spielberg’s “Ready Player One,” say it’s the tool they’ve craved. Continue reading Wonder Dynamics Leverages AI for Web-Based CGI Platform

The Entertainment Technology Center@USC has released the second installment of its case study, “Fathead: Virtual Production & Beyond.” Section 2 of the four-part white paper is “Sound Mitigation: Performance Matters,” which features compelling interviews with “Fathead” co-producer Brandyn Johnson and former Sony Pictures executive Eric Rigney. The section also addresses “the challenges of recording clean dialogue on LED volumetric stages and in-camera visual effects (ICVFX) during production.” Click here to access Section 2 and the previously released Section 1, “Cloud Computing: Growth Without Bounds.” We’ll post announcements when the remaining two sections become available. Continue reading ETC Releases Next Section of Virtual Production White Paper

The short film “Fathead,” produced by the Entertainment Technology Center@USC and shot at the new Amazon Stage in Culver City as an experiment in virtual production and collaborative, cloud-based workflows, has been nominated for a 54th NAACP Image Award in the Outstanding Short Film (Live Action) category. The Image Awards celebrate outstanding achievements and performances in the arts from an African American point of view, and recognize those who promote social justice through their creative pursuits. This year’s awards will air live on February 25 at 8:00 p.m. on BET and various ViacomCBS networks. “Fathead” was directed by c. Craig Patterson and produced by Erik Weaver, ETC’s director of adaptive production. Continue reading ETC Short Film ‘Fathead’ Is Nominee for NAACP Image Award

The rise of virtual production stages has elevated the importance of finding a solution to echoing and sound distortion on the set. A company called Kardome that has created a sound isolation technology and “Spatial Hearing” solution for automobile cabins may have a solution applicable to the virtual stage. At CES, the company was demonstrating targeted speech and voice tech that brings clarity to speech recognition devices. According to Kardome, its “AI-driven Spatial Hearing and noise reduction technology facilitate a seamless voice recognition experience in any acoustic environment, from the quiet to the chaotic.” Continue reading CES: Kardome Audio Solution Could Serve Virtual Production

At CES this year, Canon and Sony both showcased multi-camera capture technologies with an eye towards attracting a younger generation of viewers. Canon’s Free Viewpoint video system (using an AI-powered ring of high-resolution cameras in a stadium or arena) and Sony’s combined tools from its Hawk-Eye vision processing company and recently-acquired AI-based data visualization firm Beyond Sports can create low-latency virtual reproductions of live sports. The capture from multiple angles enables the virtual reproduction to offer interaction that a simple video stream does not, though each technology is distinct in what it offers. Continue reading CES: Canon and Sony Tools Provide a Virtual Take on Sports

Panasonic has unveiled two new hybrid full-frame mirrorless cameras — the Lumix S5II and S5IIX — that use a new autofocus system that will potentially make them competitive with similar offerings from Canon, Nikon and Sony. Coming in the spring and winter, these updated models feature a new 24.2-megapixel sensor with 779 phase-detect AF and 315 contrast points. The new chip also has Dual Native ISO with an ISO range of 100-51200 (50-204800 expanded). The models are powered by Panasonic’s new L2 Engine, said to process at twice the speed of its predecessor, improving overall performance and reducing rolling shutter distortion. Continue reading CES: Panasonic’s First Hybrid Autofocus Mirrorless Cameras

The protests and riots in response to China’s restrictive COVID-19 policies have resulted in Apple accelerating plans to relocate a chunk of production in that country, according to news reports claiming that “turmoil” in a Zhengzhou area called iPhone City helped prompt the change. At peak output, the zone produced roughly 85 percent of the iPhone Pro lineup, according to The Wall Street Journal, which says the factory “was convulsed in late November by violent protests.” China has long been the primary manufacturing location for Apple products. Vietnam and India are reportedly high on Apple’s list of alternate sites. Continue reading Apple Fast-Tracks Plan to Move Some Production from China

The streaming wars are spurring a content surge that is driving a demand for production space. The latest beneficiary of that is Television Center, a six-acre Art Deco complex on Romaine Street in Hollywood. The former home of the Technicolor Hollywood film lab is being remade as Echelon at Television Center in a $600-million makeover courtesy of Bardas Investment Group and Bain Capital Real Estate. Plans are underway for a complex of offices and a 620,000-square-foot studio with four soundstages and underground parking for more than 1,000 cars, spanning two city blocks. This is one of several production facilities in the planning stages. Continue reading Streaming Drives Massive Hollywood Soundstage Expansion

OpenAI has begun allowing users of its DALL-E 2 image-generating system to work with facial image uploads. The program previously allowed only computer-generated faces in an effort to prevent deepfakes and misuse, but OpenAI says improvements to its safety system succeeded in “minimizing the potential of harm” from things like explicit, political or violent content. OpenAI will continue to prohibit use of unauthorized photos and will seek to protect right of publicity, though it remains to be seen how effective that will be. In the past, customers have complained the company was overzealous in its policing. Continue reading OpenAI Expands DALL-E 2 Functionality with Facial Uploads

Meta Platforms is testing a new tool called Instagram Live Producer, designed to help creators achieve a more professional look from their desktops using streaming software, with initial support for Streamlabs, OBS Studio and StreamYard. The company says this new integration “opens up production features outside the traditional phone camera, including additional cameras, external microphones and graphics,” and is currently only available to “a small group of partners.” Previously, creators could only broadcast live video on Instagram Live from smartphones. Instagram Live Producer enables functionality more like Twitch or YouTube. Continue reading Instagram Targets a Pro Broadcast Look with ‘Live Producer’

Netflix has updated details for approved camera systems as part of its content delivery requirements. “While capturing at a higher resolution is certainly important to image quality, we know it’s not everything,” Netflix camera systems specialist Kris Prygrocki shared, emphasizing that other attributes include dynamic range, color accuracy, noise performance, sensor readout speed, compression, chrome subsampling and bit depth. Other considerations are post-production software support for the recorded file format, proper color management and metadata options, Prygrocki said. Netflix has had camera standards since 2019. Continue reading Netflix Explains Its Camera Requirements and Best Practices

Insta360 and Leica have teamed to launch a new camera capable of recording 6K 360-degree video and 21MP 360-degree still images. The Insta360 ONE RS 1-inch 360 Edition, which features dual 1-inch sensors, “allows creators to shoot in industry-leading image quality with a tool that’s small enough to carry anywhere they go,” according to Leica. “The 1-Inch 360 Edition represents Insta360’s continued mission to make ONE RS the most comprehensive and versatile camera on the market,” explains Insta360 founder JK Liu, emphasizing “impressive performance even in low light.” Continue reading Camera by Insta360 and Leica Records 6K 360-Degree Video