Measurement firm comScore will introduce a new metric this week that goes beyond tracking video audiences on desktops and laptops to additionally tracking audiences across mobile and streaming devices. The new metric is expected to provide advertisers and television networks with vital information that has so far been challenging to collect. The addition is part of a broader initiative by comScore to track shifting, more diverse viewing habits of consumers and better compete with ratings provider Nielsen. Continue reading New comScore Measurement to Include Mobile and Streaming

Addressing the Television Critics Association in Beverly Hills yesterday, CBS chief exec Les Moonves announced that the network is experimenting with new business models for some of its serialized dramas. The network is hoping that streaming deals with video services such as Netflix and Amazon will help make the shows profitable. The streaming sites have been actively pursuing rights to serialized dramas in particular, since they currently attract large numbers of viewers. Continue reading CBS Experiments with New Business Model, Streaming Deals