Electronic Arts to Purchase Award-Winning PopCap Games
By Tim Miller
July 14, 2011
July 14, 2011
- Videogame maker Electronic Arts announced this week it would acquire PopCap Games, maker of games like “Bejeweled,” “Zuma” and “Plants vs. Zombies.”
- According to the deal, Electronic Arts is expected to pay $650 million in cash and $100 million in new shares.
- EA has long been a dominant player in the console gaming market; this acquisition plans to strengthen its presence in mobile and causal gaming.
- Mobile games, like those played on Android and iOS devices, are the fastest-growing segment of the gaming market.
- “EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries and more channels,” explained Electronic Arts chief exec John Riccitiello.