Spotify Puts Podz Acquisition to Test with Discovery Feature

Spotify is testing a feature that lets podcast discovery platform Podz help people find new podcasts they may like. Now, Spotify is taking the algo-driven audio newsfeed for which Podz became known and turning it into a more personalized discovery experience. The big idea here is to extrapolate. Podz provided machine-curated audio samples. As part of its Spotify integration it is targeting the next level: letting users tap to read an audio transcript, review show graphics or hear more of the podcast. Spotify acquired Podz last summer for approximately $49.4 million. Continue reading Spotify Puts Podz Acquisition to Test with Discovery Feature

Spotify Increases Its Ad Revenue While User Growth Is ‘Soft’

Spotify Technology saw its advertising revenue more than double during the quarter ending June 30, but its audio streaming service added fewer total users than expected. Spotify chief executive Daniel Ek noted that, “while I’m disappointed that our [user] growth was softer in the last half of Q1 and the first half of Q2, the good news is that we’ve seen that trend line reverse, and all the leading indicators I’m seeing show that we are back on track.” At the end of the quarter, Spotify had 365 million monthly active users, a 22 percent bump year-over-year. Continue reading Spotify Increases Its Ad Revenue While User Growth Is ‘Soft’