The Entertainment Technology Center@USC has begun releasing its case study entitled “Fathead: Virtual Production & Beyond.” Section 1 of the four-part white paper is “Cloud Computing: Growth Without Bounds.” “Everything on this production was done in the cloud, minus the shoot on set,” explains ETC@USC head of virtual & adaptive production Erik Weaver, executive producer of the 20-minute “Fathead” film. “We did some very innovative work, ingesting ARRI Alexa RAW to Amazon S3 buckets on the AWS cloud in real time, which had never been done before and I don’t think has been done since.” Continue reading ETC Releases First Section of Virtual Production White Paper

At The Reel Thing, an annual conference at the Academy’s Linwood Dunn Theater in Hollywood on “current thinking and most advanced practical examples of progress in the field of preservation, restoration and media conservation,” Prime Focus Technologies executive director of cloud media services Anthony Matt and HBO director of remastering and alternate versions Laurel Warbrick described the results of their testing of 10K scans vs. 4K scans of 35mm film. Fittingly, they titled their presentation “The Burden of 10K Dreams.” Continue reading The Reel Thing: Prime Focus and HBO Test 10K Scans of Film

As 4K moves into the mainstream, TV and movie producers face daunting new workflows with trepidation. At an HPA Tech Retreat panel yesterday, Sony Pictures Television SVP of Technical Operations Phil Squyres — who has post–produced several 4K TV shows — has encouraging news. “It was actually simpler than we thought it would be,” he said. “Sony had made an effort beforehand to create working relationships with third party vendors, especially dailies vendors. When we went into production, there were a few glitches, but they were readily solved.” Continue reading Sony’s Squyres Talks 4K TV Production at HPA Tech Retreat