Yahoo Sports has teamed with C15 Studio to launch the Yahoo Sports Network, a FAST channel offering more than 60 hours per week of original reporting on gameplay from the NFL, NBA, MLB and more. Included are live series such as “The Ariel Helwani Show,” “Yahoo Sports Daily,” “Inside Coverage” and “Yahoo Fantasy Forecast,” mixed in with recorded programming including “The Kevin O’Connor Show,” “Football 301” and others. Initially available on LG Channels and Sling Freestream, Yahoo Sports Network plans availability on Samsung TV Plus, Amazon Fire TV, Fubo, Plex, Prime Video and The Roku Channel in the weeks ahead. Continue reading Yahoo and C15 Launch FAST Channel: Yahoo Sports Network

Netflix says it has more than doubled overall Upfront ad sales commitments, with year-over-year growth across all categories including retail, CPG, telco, health and wellness, entertainment and tech. It marks a strong showing for the streaming company, which launched its ad-supported tier in November 2022. For the 2025-2026 season, Netflix has once again sold out its Christmas Day NFL double-header, including sponsorships with Accenture, FanDuel, Google and Verizon for in-game and broadcast inventory. Netflix also reports robust response to the final season of “Stranger Things” and returning series “Bridgerton” and “Emily in Paris.” Continue reading Latest Netflix Upfront Ad Commitments Double from Last Year

The Walt Disney Company and Fox Corporation are joining forces to market their sports streaming services. In addition to being sold separately, ESPN’s upcoming direct-to-consumer platform and FOX One will be offered as a $39.99 monthly bundle starting October 2. Both individual services debut August 21, with ESPN charging $29.99 per month and FOX One priced at $19.99 monthly. FOX One will include Fox’s NFL and MLB telecasts as well as FOX News, FOX Weather, FOX Business, FOX Broadcasting and more, while the ESPN DTC service will include access to ESPN’s linear networks, ESPN+ and ESPN on ABC. Continue reading ESPN DTC and FOX One Merging into Mega Package This Fall

Disney’s fiscal Q3 earnings and full year projections have topped expectations, with its Streaming and Parks businesses leading revenue streams. Operating income from streaming hit $346 million for the quarter, a significant increase over the same period last year. Disney ended Q3 with 183 million Disney+ and Hulu subscriptions, an increase of 2.6 million from Q2. Overall, revenue was up 2.1 percent to $23.7 billion for the three-month period ending June 28. In addition, the company announced that it plans to integrate Hulu into Disney+ for a new streaming app to be available next year. Continue reading Disney Reports Jump in Profit, Plans to Fold Hulu into Disney+

Meta Platforms has debuted a new “performance AI” smart glasses line with Oakley, the sports brand owned by global eyewear giant EssilorLuxottica. The move builds on Meta’s existing partnership with Ray-Ban, another EL brand. Starting at $400, the Oakley Meta HSTN glasses are targeting athletes with 3K video recording for POV capture — kind of like the GoPro of eyewear. Promising eight hours of battery life, the glasses also play music and provide notifications. A limited-edition $400 version of the Oakley Meta HSTN is available for preorder on July 11 with the rest of the collection dropping “later this summer.” Continue reading Meta and Oakley Target Athletes with AI Smart Glasses Line

U.S. streaming viewership exceeded cable and broadcast audiences combined in May, an industry first. Streaming amassed a record 44.8 percent of total U.S. television usage, inching past cable and broadcast’s combined 44.2 percent of audience according to Nielsen. In the four years since Nielsen launched The Gauge measurement report in May 2021, U.S. streaming viewership grew by 71 percent while cable and broadcast viewing declined by 39 percent and 21 percent, respectively, with traditional TV showing “surprising resilience,” the current report notes. During those four years, “Netflix has gone wire-to-wire as the leading SVOD provider,” according to The Gauge. Continue reading Streaming Viewership Tops Cable & Broadcast for First Time

Netflix told Upfronts attendees its ad-supported tier now reaches more than 94 million global monthly active users, including more 18-34-year-olds than any other U.S. broadcast or cable network. The total grew by 20 million since November, when Netflix last publicly shared the tally. Making a case for ad support in a competitive market, Netflix President of Advertising Amy Reinhard added that the streamer’s U.S. users are “highly engaged, spending an average of 41 hours per month on Netflix.” The ad-supported tier was added in November 2022 and costs $7.99 per month (versus $17.99 monthly for the entry level ad-free plan). Continue reading Netflix Enters Third Year of Ad Tier with 94 Million Active Users

Though it doesn’t have the usual slate of regular series to tout at the Upfronts, YouTube showcased a sizzling one-off to promote the NFL’s first Friday game coming to the streamer and new products for driving ad engagement. A new tool called Peak Points leverages Google Gemini to serve ads to viewers when the AI finds them most receptive. Masthead on CTV reimagines the YouTube homepage as “an edge-to-edge canvas for ads,” while Cultural Moments Sponsorships involves selling placements “with a high share of voice and brand integrations within content.” Continue reading YouTube Promotes New Ad Tools, AI Tech at Brandcast Event

Disney’s ESPN all-access streaming app, priced at $30 per month for an “unlimited” package, will roll out this fall. Those who subscribe as part of a Disney+ and Hulu ad-supported bundle will get all three services for $36 per month, discounted to $30 per month for customers who sign up at launch. Included in the new app — simply named “ESPN” — will be live NFL, NBA, college football and basketball games as well as programming from sister services ESPN2, the SEC Network and ESPN on ABC. The package will also feature new betting tie-ins, fantasy products, documentaries and studio programming. A “select” plan starts at $12 per month. Continue reading ESPN Announces Its New Streaming App Will Launch This Fall

Amazon’s second Upfront presentation featured a lineup of Hollywood celebrities including Arnold Schwarzenegger, Jason Momoa and Jamie Lee Curtis joined by sports stars such as Travis Kelce and John Cena. The streamer announced that “Spider-Noir,” the Marvel series starring Nicolas Cage, debuts on Prime Video next year, while the post-apocalyptic drama “Fallout” returns for a third season. The Academy of Country Music Awards will call Prime Video home for the next three years. The ad-supported version of the streaming service has added 15 million monthly customers since January 2024 and now reaches about 130 million U.S. households monthly. Continue reading Amazon Touts Prime Video Subs, Series and Sports at Upfront

FOX One is the brand name of the aggregated portfolio of FOX’s direct-to-consumer streaming products, due to launch this fall as a subscription service ahead of the NFL and college football seasons. The package bundles FOX sports, news and entertainment content including cable and local stations and the FOX broadcast network. Fox Corporation CEO Lachlan Murdoch floated the news during Monday’s earnings call, also reporting that revenue was up 27 percent year-over-year to $4.37 billion. A launch date and pricing for FOX One will be shared at a later date. Continue reading All-In FOX One Streaming Platform to Launch Later This Year

Netflix seems determined to test consumers’ price-value tolerance, raising by $2 the price of its premium tier, now $24.99 per month, while raising the cost of the standard ad-supported tier by $1, to $7.99 per month. Its approach is so far working. The news came with an earnings report that indicated new subscribers rose by 18.9 million in Q4, a 44 percent increase to 302 million worldwide members on close of 2024. For the year, revenue grew 16 percent and operating income expanded six points to 27 percent, exceeding $10 billion for the first time in company history. Continue reading Netflix Increases Subscription Prices as Memberships Surge

CTA President Kinsey Fabrizio introduced X Corp. CEO Linda Yaccarino and journalist Catherine Herridge for a CES keynote conversation on the social media company established by Elon Musk in 2023. Herridge skipped the pleasantries and went straight to the news that Meta was abandoning third-party fact checking, and replacing it with Community Notes, adopting X’s policy on the topic. “Mark [Zuckerberg], Meta, welcome to the party,” said Yaccarino. “How exciting when you think Community Notes are good for the world. It couldn’t be more validating that Mark and Meta realize this.” Continue reading CES: X Corp. Chief Exec Linda Yaccarino Talks Social Media

Amazon is testing a new way to provide viewers with content recommendations with AI Topics, now in limited beta release for Prime Video. AI Topics eschews traditional recommendation algorithms in favor of AI that “discovers” Prime Video content based on a combination of viewing history and personal interests. Users can request “mind-bending sci-fi” or “fantasy quests,” then navigate seamlessly through topics curated for them that appear on the Prime Video home page. Once a topic is selected, movies, series and linear channels will populate alongside additional related topics. Continue reading Amazon Testing ‘AI Topics’ Recommendations for Prime Video

Nielsen is now offering a cross-media U.S. ad performance view that takes into account advertising on controversial social platform TikTok. As a result of the integration advertisers and agencies will, for the first time, be able to compare ad performance on TikTok across all screens, including digital, CTV, and linear. The analytics will be parsed via Nielsen ONE, a cross-media platform that debuted in alpha in May 2023 at which time it was scheduled for broad release in late 2024. Nielsen says the TikTok integration will provide “independent and verified reporting of demographic data” for campaign measurement via Nielsen ONE. Continue reading TikTok Pacts with Nielsen to Measure Cross-Media Advertising