Netflix Expanding Previews as Ad Tier Gets Up and Running

Netflix is now live with its ad-supported tier, but company co-CEO Reed Hastings said he regrets not having launched it sooner. Speaking at The New York Times’ DealBook Summit, Hastings said he was preoccupied with digital competition from Google and Facebook. “I didn’t believe in the ad-supported tactic for us. I was wrong about that. Hulu proved you could do that at scale and offer customers lower prices,” Hastings told NYT columnist and DealBook founder and editor-at-large Andrew Ross Sorkin. “I wish we had flipped a few years earlier on that, but we’ll catch up.” Continue reading Netflix Expanding Previews as Ad Tier Gets Up and Running

Subtitles, Closed Captioning Popular Among Young Viewers

More people than ever are using subtitles — often in their native language, to help follow-along with indiscernible audio, according to a study by language-teaching app Preply. Netflix released figures indicating more than 80 percent of its subscribers used subtitles (or closed captions) once a month or more. And the trend is not limited to seniors; younger viewers are about four times more likely to turn on subtitles. The prevalence of rear-facing, or downward-directed speakers in today’s ultra-thin TVs has compounded the problem, often resulting in worse audio than the old-fashioned TV sets, which had front-facing speakers. But there are other issues affecting TV audio. Continue reading Subtitles, Closed Captioning Popular Among Young Viewers

Disney Could Be Planning to Create a Mega Bundle with Hulu

Speculation is afoot as to the fate of popular subscription streaming service Hulu, initially launched 15 years ago. Disney presently owns 67 percent of the company, and Comcast 33 percent. The two had agreed to come to terms of a sale by January 24, but now there is talk that Disney wants to resolve the matter sooner and is planning to buy out Comcast and integrate Hulu into Disney+, providing access to titles from Disney’s “Star Wars” and Marvel Universe franchises along with popular Hulu originals such as “Only Murders in the Building,” “The Great” and “The Handmaid’s Tale.” Continue reading Disney Could Be Planning to Create a Mega Bundle with Hulu

Netflix Offers a Feature to Let Subs Boot Unauthorized Logins

As it prepares for a crackdown on password sharing next year, Netflix has introduced a feature that lets subscribers kick-off interlopers who are piggybacking onto their accounts without paying. Accessed from the account settings tab, the new “Managing Access and Devices” functionality lets subscribers see a list of recent devices that have streamed from their account, letting them log-off any unauthorized users with one click. Netflix calls this new option a “much-requested feature” and says it is now available to global subscribers through their web browser, or on iOS and Android. Continue reading Netflix Offers a Feature to Let Subs Boot Unauthorized Logins

MGA Acquires Pixel Zoo Animation for MGA Studios Initiative

Chatsworth, California-based toy company MGA Entertainment has launched MGA Studios to produce video games, online universes and other ancillary content. The privately held MGA is backing the new division with $500 million to drive production and acquisitions. MGA’s catalog of successful toys includes the L.O.L. Surprise!, Bratz, Little Tike and Rainbow High brands, some of which have spawned TV series and games. MGA Entertainment founder and CEO Isaac Larian’s son Jason Larian is president of the new unit, which has acquired Australia’s Pixel Zoo Animation and named Pixel Zoo founder and CEO Paul Gillett an MGA Studios partner. Continue reading MGA Acquires Pixel Zoo Animation for MGA Studios Initiative

Warner Bros. Discovery Adds Nearly 3 Million DTC Subs in Q3

Warner Bros. Discovery saw streaming subscriptions grow to almost 95 million globally in Q3 across HBO, HBO Max and Discovery+, propelled largely by “House of the Dragon,” the hotly anticipated “Game of Thrones” prequel. The buoyant performance prompted WBD CEO David Zaslav to announce on the earnings call that the company has accelerated the U.S. launch for the new streaming platform that combines HBO Max and Discovery+ to spring, rather than waiting until summer 2023 as originally planned. The growth translates to 2.8 million HBO, HBO Max and Discovery+ subscriptions added from Q2 to Q3 — 500,000 of them domestically. Continue reading Warner Bros. Discovery Adds Nearly 3 Million DTC Subs in Q3

YouTube Launches a Streaming Hub for Subscription Services

In Google’s ongoing bid to become a one-stop destination for video entertainment, the company’s YouTube has launched a U.S. streaming marketplace called Primetime Channels that debuts with 34 services, including Paramount+, Showtime, AMC+ and Starz. The company jumps in the ring with Amazon, Apple and Roku, all of which offer streaming subscriptions directly through their platforms, although none has managed to secure every major on-demand outlet. YouTube, the leader in free video streaming says it has integrated Primetime Channels among user-uploaded content, making it easy for viewers to hop from free trailers to subscription purchases. Continue reading YouTube Launches a Streaming Hub for Subscription Services

Disney+ Subs Get Early Access to Exclusive Holiday Shopping

The Walt Disney Company has begun mixing-in shopping opportunities among Disney+ streaming content. U.S. subscribers with Disney+ profiles verified as 18 and older will have first crack at new products from franchises including “Frozen,” “Star Wars” and “Black Panther.” Included among the items are a light saber ($250 to $400) and apparel ($27 to $100). After the limited Disney+ window closes on November 8 the goods will be made available to the general public for purchase. Disney is reportedly also considering an experiment with early access to new theme park rides. Continue reading Disney+ Subs Get Early Access to Exclusive Holiday Shopping

TiVo Study: Consumers Average About 10 Streaming Services

TiVo has released research indicating the average number of video services used by consumers is 9.86, up from 8.8 a year ago and approaching double-digits for the first time in history. The gain is largely due to increased adoption of free ad-supported streaming TV (FAST) services, also known as ad-supported video on demand (AVOD), which account for 32 percent of the overall share of video services used by consumers in 2022, up from 26 percent as of Q4 2021. According to the TiVo Video Trends Report, the average consumer is now using three ad-based video-on-demand services. Continue reading TiVo Study: Consumers Average About 10 Streaming Services

Netflix Buys Seattle-Based Children’s Game Studio Spry Fox

Netflix continues to build-out its games portfolio, adding a sixth gaming studio, the Seattle-based Spry Fox. Founded in 2010 by Daniel Cook and David Edery, Spry Fox focuses on children’s games, with titles including “Alphabear,” “Triple Town” and “Cozy Grove.” Netflix VP of games studios Amir Rahimi says the new purchase will help accelerate Netflix in a popular genre known as “cozy games.” The announcement comes weeks after Netflix VP of gaming Mike Verdu made public that the company plans to open a new games operation in Southern California and is considering a move into cloud gaming. Continue reading Netflix Buys Seattle-Based Children’s Game Studio Spry Fox

Big Tech to Face Increased EU Scrutiny as DMA Takes Effect

Next week, the EU’s Digital Markets Act takes effect, and U.S. tech giants are preparing for headaches. Among the DMA’s goals is making companies like Amazon, Google and Meta Platforms more open and interoperable in 2023. Last month, veteran EU official Gerard de Graaf, who helped create the DMA, was installed as director of a satellite office in San Francisco. There, he will help Big Tech prepare for breaking out their wallets and breaking open their walled gardens as the result of  “significant” changes to how they’ve been doing business in Europe. Meanwhile, telecoms in Europe are looking for tech firms to pay new fees based on bandwidth issues. Continue reading Big Tech to Face Increased EU Scrutiny as DMA Takes Effect

Number of Pay-TV Package Subscribers Drops to 66 Percent

The number of households in the U.S. that are subscribing to some sort of multichannel pay-TV package has declined to 66 percent in 2022, from 88 percent in 2012, according to a new study from the Leichtman Research Group. The study defines pay TV as multichannel service delivered via cable, satellite, telco TV or ISP. “Two-thirds of U.S. TV households now get a live pay-TV service, a significant decrease from 79 percent five years ago,” LRG president and principal analyst Bruce Leichtman said, calling the decline “not solely a function of those disconnecting services, but is also related to a slowdown in those entering or reentering the category.” Continue reading Number of Pay-TV Package Subscribers Drops to 66 Percent

Apple Increases Prices of Its Streaming Services for First Time

For the first time, Apple is raising U.S. prices for Apple Music and Apple TV+ subscription services. Starting this week, both new and existing customers will pay rates starting at $6.99 per month for Apple TV+ and $10.99 per month for Apple Music, a 40 percent and 10 percent increase, respectively. The family music plan, for up to six accounts, increases to $16.99 per month (from $14.99). Cost of the Apple One bundle — which includes TV, Music, Apple Arcade and iCloud+ storage — also rises as competing streamers raise prices while vying more aggressively for market share. Continue reading Apple Increases Prices of Its Streaming Services for First Time

YouTube Tops Nielsen Gauge for First Time, Pluto Breaks Out

Streaming broke another all-time record in September, claiming 36.9 percent of total television usage. YouTube captured an 8 percent streaming share, enough to make it the No. 1 most-watched service, a first for the Google-owned platform, according to Nielsen’s monthly media snapshot “The Gauge.” Broadcast’s share also grew in September, climbing to 24.2 percent, while cable dropped to 33.8 percent. Total television usage increased 2.4 percent over August, with Nielsen citing the return of football as the rising tide that lifted all boats in in September, “as it provided new content across broadcast, cable and streaming.” Meanwhile, Pluto TV made a splash entering the rankings for the first time. Continue reading YouTube Tops Nielsen Gauge for First Time, Pluto Breaks Out

Online Safety Act Paused as Ofcom Reports on Net Neutrality

UK watchdog Ofcom has proposed a loosening of the nation’s net neutrality rules so as to not unduly restrict innovation and development. While it is up to government and Parliament to change the law, recommendations from Ofcom — which was created to monitor compliance with net neutrality laws — are influential. “Since the current rules were put in place in 2016, there have been significant developments in the online world, including a surge in demand for capacity,” as well as the rollout of 5G, and the emergence of large players like Netflix and Amazon Prime. Continue reading Online Safety Act Paused as Ofcom Reports on Net Neutrality