Netflix is launching its own ad server, bringing control of the advertising experience of its 270 million subscribers in-house. The company will use its new ad tech to create personalized ads that can be highly targetable, Netflix President of Advertising Amy Reinhard said onstage at the upfronts, providing brands with new ways to buy and to slice and dice consumer data. The deployment puts Netflix in the mix with other industry heavyweights like Google, Amazon and Comcast, which also operate their own ad servers. The move comes 18 months after Netflix entered the advertising business in partnership with Microsoft. Continue reading Netflix Takes Advertising In-House with Launch of Ad Server

Comcast broadband and TV customers will be able to subscribe to a streaming bundle that includes Netflix, Apple TV+ and NBCUniversal’s Peacock, Comcast Chairman and CEO Brian Roberts announced this week at the 2024 MoffettNathanson Media, Internet and Communications Conference in New York. The package, called StreamSaver, will “come at a vastly reduced price to anything in the market today,” Roberts said, though he did not share pricing. Roberts’ plan comes a week after Disney and Warner Bros. Discovery unveiled plans to bundle Max, Disney+ and Hulu starting this summer, with pricing to be announced. Continue reading Comcast StreamSaver to Bundle Peacock, Netflix, Apple TV+

Netflix announced it is launching a “digital theme park” in early access on the Roblox online gaming platform. Web-based universe “Netflix Nextworld” will feature mini-games, easter eggs, watch parties, user-generated content and more “in 3D interactive spaces” based on characters and content from popular Netflix franchises such as “Stranger Things,” “One Piece,” “Cobra Kai” and the “Rebel Moon” movies. There will also be an activity based on the upcoming animated series, “Jurassic World: Chaos Theory.” Users will be able to collect objects and wearables from the shows and movies to post in their Fan Pods, which can be shared online with friends. Continue reading Netflix Teams with Roblox in Creation of ‘Digital Theme Park’

Roku grew streaming households to 81.6 million globally in Q1, a 14 percent gain year-over-year, according to the company. Revenue was up 19 percent to $881.5 million. Streaming hours were up 23 percent to 30.8 billion, but guidance that rival ad-supported streaming platforms could hinder further growth this year dinged the strong quarterly results, sending shares down 3 percent in after hour trading last week. Claiming a position as “the No. 1 selling TV OS in the U.S. and Mexico,” Roku said the Roku Channel was No. 3 on the platform “by both reach and engagement.” Continue reading Roku Earnings Outperform Street Estimates Despite Headwinds

The Federal Communications Commission voted to reinstate net neutrality rules on Thursday, returning to the Obama-era approach of establishing a level playing field for online platforms, regardless of size. The commissioners voted 3-2 along party lines to reclassify broadband as a Title II telecommunications service, the equivalent of a public utility, which means it can be regulated like power and water. However, the FCC qualified that while it would be treating the Internet as an essential service, it will exercise its authority “in a narrowly tailored fashion.” Continue reading Internet Regulation: FCC Votes to Restore Net Neutrality Rules

Sony’s new line of Bravia televisions focuses on MiniLED display tech with the high-end Bravia 9. There is also the OLED-based Bravia 8, and the company is keeping 2023’s A95L QD-OLED in the mix. But the spotlight is in the LED backlighting system that Sony has spent several years refining, XR Backlight Master Drive, which can assert precise control over each pixel. Sony says the technology is comparable to the underpinnings of its professional mastering monitors. The XR Backlight Master Drive system allocates LED resources using purpose-built silicon created by Sony for its MiniLED TVs. Continue reading Sony Rolls Out Brighter, Better-Sounding Bravia TVs for 2024

Netflix has added 9.33 million paid subscribers in Q1, a 16 percent year-over-year increase to 269.6 million worldwide. The growth, attributed largely to a password-sharing crackdown, has delivered the company’s strongest first-quarter customer expansion since the height of the COVID-19 pandemic. The dominant global streamer boosted Q1 revenue by nearly 15 percent year-over-year, to $9.37 billion, and drove profits to more than $2.3 billion for the quarter, a 78.7 percent gain over the same period last year (and a 148 percent leap from Q4’s $938 million). A surprise to many, Netflix announced it will cease reporting quarterly subscriber gains in Q1 2025. Continue reading Netflix Adds 9.3 Million Subscribers, $2.3 Billion in Profit in Q1

The Motion Picture Association is stepping up its anti-piracy efforts to counter the increasingly sophisticated operations of global intellectual property thieves. The gauntlet was laid down by MPA Chairman and CEO Charles Rivkin in an address at CinemaCon 2024, where he said the offenders “aren’t teenagers playing an elaborate prank,” but are “real-life mobsters, organized crime syndicates,” responsible for the loss of more than $1 billion at the domestic box office. Rivkin — formerly U.S. Assistant Secretary of State for economic and business affairs — said he will “work with Congress to enact judicial site-blocking legislation here in the United States.” Continue reading MPA Plans to Enlist Congress in Its Fight Against Movie Piracy

Apple Vision Pro users disappointed by the Netflix webOS experience on the spatial computing wearable can now take advantage of the independently developed Supercut app, designed to enhance the streaming platform on Apple’s new headset, as well as to make Amazon Prime Video work better through a dedicated iPad app port. Created by Christian Privitelli, Supercut delivers the correct aspect ratio for each app, as well as eliminating black bars, and more. It also enables 4K streaming with Dolby Vision and Dolby Atmos. Privitelli is working on a version for streaming platform Plex. Continue reading Supercut Improves Streaming of Netflix, Amazon on Vision Pro

Microsoft-owned business and employment-focused social platform LinkedIn plans to add games and a vertical-scroll feed of short videos. But the career-centric platform will still be all work, even as it adds play. The intent is to have the TikTok-like video feed filled with professionally themed content, and the games will be geared toward relationship building, while also potentially getting people to spend more time using LinkedIn. The video feed is in the test phase, while code hinting at the direction of the gaming feature has been discovered by some astute app watchers. Continue reading LinkedIn Tests Vertical Video Feed, Experiments with Games

Dish Network’s Sling TV subscription streaming platform has added a feature called Sling Arcade that lets users play games while Sling plays television content in an optional adjacent window. Available only to Sling customers who have Amazon Fire TV or Android TV, it has 10 games at launch that the company describes as “both classics and contemporary favorites,” including “Tetris,” “Wheel of Fortune,” “Poker Online” and “Solitaire Clash.” Sling is offering Arcade free to those with the Sling Freestream FAST service as well as those with paid subscriptions to Sling TV. Continue reading Sling TV Offers Free Games to Subscribers via Arcade Feature

Ad tech platform Vibe has raised $22.5 million in a Series A funding round led by venture firm Singular. Vibe plans to use the funds to “continue building a more efficient streaming TV advertising ecosystem and become the No. 1 connected TV ad resource for small and midsize businesses,” or SMBs. Vibe, which calls itself the “Google Ads of streaming,” says its technology “radically democratizes access to streaming TV advertising for SMBs with an easy-to-use ad platform mimicking the power and ease-of-use of Google or Meta, but for CTV and OTT.” Continue reading Ad Firm Vibe Looks to Serve as the ‘Google Ads of Streaming’

New York-based Qloo has raised $25 million to fund an artificial intelligence-powered analytics engine. Drawing on consumer behavioral data from around the globe, Qloo uses proprietary algorithms to filter through more than half a billion attributes, including brands, music, film, TV, podcasts, dining, travel and more. Qloo’s AI models “are capable of identifying trillions of connections between these entities,” the company says, listing Netflix, Michelin and Samsung among those already using the service to find connections between customers who frequent Starbucks and the kind of movies they like. Continue reading Qloo Raises $25M for Ad-Targeting Using AI Taste Predictions

A group of filmmakers led by Jason Reitman has purchased the 93-year-old Village Theatre in Westwood, an architectural gem that currently boasts one of the largest screens in Los Angeles. Originally opened as the Fox Westwood Village in 1931 and operated since 2010 by the Regency Theatres group, the structure’s unusual combination of Spanish Mission and Art Deco design earned it a Los Angeles Historic-Cultural Monument designation in 1988. After it was put on the market last year, Reitman gathered more than three dozen backers, including Steven Spielberg, Judd Apatow, J.J. Abrams, Christopher Nolan, Alejandro González Iñárritu and Alexander Payne. Continue reading Filmmakers Purchase the Historic Village Theatre in Westwood

The NFL playoffs coupled with heavy streaming and the return of scripted broadcast programming sent January television viewership to a four-year high, according to Nielsen’s The Gauge, which charted a 1.4 percent viewership increase year-over-year — described as noteworthy in a month in which the NFL playoffs typically drive viewership higher. January 2024 included three of the top 10 highest-viewership TV days since The Gauge debuted in May 2021. YouTube continued its streaming dominance for the twelfth consecutive month, with 8.6 percent of January TV streaming viewership, according to The Gauge. Netflix was number two at 7.9 percent. Continue reading Nielsen: TV Viewership Hits Four-Year High Led by YouTube