Google Initiates Rollout of its Mobile-First Indexing of the Web

After a year and a half of testing, Google is rolling out its mobile-first indexing of the web. According to TechCrunch, Google first detailed its plan in 2016, aiming to “change the way its search index operates, explaining how its algorithms would eventually be shifted to use the mobile version of a website’s content to index its pages, as well as to understand its structured data and to show snippets from the site in the Google search results.” The move caters to Google Search users, the majority of whom search via mobile devices.

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YouTube Aims to Deliver TV Everywhere With Smart TV App

Eight months after launching YouTube TV on smartphones, the company now has an app for smart TVs, set-top boxes, and game consoles, all of which will work with a remote. The idea, says YouTube, is that this TV service will successfully ape the traditional TV experience even as it has a native Internet feel. The focus on live TV will give the viewer something to watch immediately. Instead of icons, the user can browse through content until she finds something she wants to watch — and then start over again if she’s bored. Continue reading YouTube Aims to Deliver TV Everywhere With Smart TV App

Google Acquires Mobile Startup Polar to Reinvigorate Google+

Google has acquired mobile startup Polar, to bring the founder Luke Wroblewski and his team to Google+. Polar developed online polling technology for clients such as HBO, TechCrunch and USA Today to poll their users on mobile websites and apps. At Google, the new hires are expected to work on optimizing Google’s struggling social network for the mobile platform. Wroblewski is a prominent mobile designer and author of the book, “Mobile First.” Continue reading Google Acquires Mobile Startup Polar to Reinvigorate Google+