Apple Inks Deal With Imagination For Ray-Tracing Chip Tech

Apple inked a multi-year licensing agreement with U.K. company Imagination Technologies, giving it “wider range” access to that company’s IP including a new ray-tracing technology. Observers believe the move signals that Apple plans on adding ray tracing to its chips “in the foreseeable future.” Ray tracing is a graphics technology that enables imagery to be created with real-world lighting, reflections and shadows, creating a much more photorealistic result. Nvidia first brought ray tracing to PC GPUs in August 2018. Continue reading Apple Inks Deal With Imagination For Ray-Tracing Chip Tech

Huawei Kirin 980: First 7nm Mobile Chip Amps Up Processing

Huawei, in partnership with Taiwan Semiconductor Manufacturing Company (TSMC), debuted the Kirin 980, the first mobile chip fabricated on a 7nm process. The Kirin 980 features 6.9 billion onboard transistors, about 1.6 times the number on the Kirin 970, while shrinking the die size down from 10nm. The result offers a 40 percent reduction in power consumption, and a 20 percent improvement in several processing metrics. That feat took 1,000 senior engineers three years and more than 5,000 prototypes to achieve success. Continue reading Huawei Kirin 980: First 7nm Mobile Chip Amps Up Processing

Qualcomm, Microsoft Debut Laptops Powered by Mobile Chips

Qualcomm just showcased Asustek Computer and HP laptops with mobile phone chips that allow their wireless connections to use battery power so sparingly that they can go for days between charges. That’s part of the chip titan’s strategy to break Intel’s dominance in the laptop market, where 90 percent ship with Intel chips. By using mobile chips, says Qualcomm, the company hopes to create a new kind of PC that represents a new category. Qualcomm aims to expand in this market through its purchase of NXP Semiconductors. Continue reading Qualcomm, Microsoft Debut Laptops Powered by Mobile Chips

Digital Domain Partnering With Qualcomm on VR Ecosystem

Digital Domain Holdings, head of the biggest global indie VFX facility, and Qualcomm have partnered to create what Digital Domain chair Peter Chou calls “a new ecosystem for virtual reality.” This deal follows on the heels of Digital Domain’s partnership with Deutsche Telekom on a virtual reality mobile app. According to Chou, who co-founded smartphone manufacturer HTC, these deals are in preparation for the rollout of 5G mobile services expected to take place in the next few years. HTC is also maker of the Vive VR headset. Continue reading Digital Domain Partnering With Qualcomm on VR Ecosystem

Qualcomm to Challenge Intel in Growing Server Chip Market

Qualcomm, which dominates the mobile phone chip market, is preparing to launch a new chip containing 24 processing cores, designed for server computers that run corporate networks and are the backbone of the Internet. Up until now, Intel has been the leader in that arena, but Qualcomm, slated to report its first annual decline since 2009, is eager to seek out new areas of growth and believes that providing an alternative chip to the operators of data centers could be worth $15 billion by 2020. Continue reading Qualcomm to Challenge Intel in Growing Server Chip Market

Will Next Gen Mobile Chips Out-Power Gaming Consoles?

According to Tony Tamasi, senior VP of content and technology for NVIDIA, PS3 and Xbox 360 game consoles hardly contain more power than today’s mobile devices. Tamasi suggests that the next generation of mobile phones will likely out-power such consoles. With that in mind, NVIDIA’s next generation of mobile chips to follow the Tegra 4 model plan to push more polygons than current high-end gaming consoles. Continue reading Will Next Gen Mobile Chips Out-Power Gaming Consoles?