Nintendo added $7 billion in market value since debuting “Pokémon GO,” its location-based, augmented reality mobile game that it says has attracted more than 10 million players in its first month. The game takes users away from videogame screens and out into the real world where they search for virtual monsters in parks, historical monuments and even police stations. While gamers excitedly take to the streets, reports have recently pointed to distracted players falling into holes, walking into street signs, and even being robbed by criminals using the location tech to locate their prey. Continue reading Nintendo ‘Pokémon GO’ Creating an Augmented Reality Craze

Nintendo is building its new online network, Nintendo Account, with Japanese mobile gaming publisher DeNA. Nintendo Account will allow gamers to login to games via consoles, PCs, smartphones and tablets. Nintendo recently announced that its first foray into mobile games would be “Miitomo,” a new take on the popular “Tomodachi Life” series that will emphasize microtransactions, player-to-player communications and dressing up players’ Mii avatars. The company is also replacing its defunct Club Nintendo with the My Nintendo loyalty system. Continue reading Nintendo is Shifting Gears with New Moves into Mobile Gaming