Health & Fitness is Fastest Growing Category on Google Play

Google released an end-of-year rundown that measures the most popular apps on its Play Store. This year’s fastest growing app category has been health and fitness, led by diet tracker MyFitnessPal. With 100,000 mobile health apps available now for Android and iOS, the global health and fitness app market is worth about $4 billion. In other categories, Facebook topped social, Netflix was the leader in entertainment, Pandora was the most popular music app, and Flipagram led the photography category. Continue reading Health & Fitness is Fastest Growing Category on Google Play

Microsoft Band Joins the Health and Fitness Wearable Market

Microsoft Band is a new wrist-worn device that works with an online service called Microsoft Health. The service will analyze personal health and exercise data collected by the band and other devices. The display on the black rubber bracelet will show text messages from a cell phone, Facebook alerts, and barcodes that allow people to pay for things with a swipe of their wrist. The device will track heart rate, sleep quality, and calories burned using optical sensors rather than less accurate audio sensors. Continue reading Microsoft Band Joins the Health and Fitness Wearable Market