Metadata Archives - Page 8 of 8

Nielsen to Include Mobile Viewing in Its Television Ratings

By Cassie Paton
October 30, 2013

Nielsen confirmed this week that starting in 2014, television ratings and viewership consumed on digital devices will be measurable. The company is currently working on the software developer kit for its clients to make that possible. The move marks a significant change considering that more people are now consuming media on digital devices than they are on traditional TV, and that segment of viewers has been sorely missing in rating calculations. Continue reading Nielsen to Include Mobile Viewing in Its Television Ratings

Microsoft’s Mundie Sees DRM as Protection for Personal Data

By Chris Castaneda
October 18, 2013

Craig Mundie, senior advisor to Microsoft’s CEO, is proposing that a form of digital rights management can be used to secure personal data. He believes it is vital, since people do not currently have a method to ensure that the data they share will not be misused. However, DRM has been ineffective at preventing some illegal copying of media files. And many companies may oppose the idea as they require access to personal data for their businesses. Continue reading Microsoft’s Mundie Sees DRM as Protection for Personal Data

EXCLUSIVE: ETC Meets with Multichannel Network Maker Studios

By Phil Lelyveld
September 18, 2013

ETC staffers Tim Miller, Don Levy and Phil Lelyveld visited Los Angeles-based Maker Studios in August. Maker Studios is a media company founded by YouTube artists in 2009, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” The company manages 60,000 channels and claims to have more than a billion monthly subscribers. Continue reading EXCLUSIVE: ETC Meets with Multichannel Network Maker Studios

Viewer Data Used to Shape Netflix Content and Experience

By Chris Castaneda
August 2, 2013

Netflix’s use of data helps determine what its customers want to watch and how they want it presented. The company’s newest original show, “Orange Is the New Black,” is partially the result of analyzing viewer data. Netflix is using all types of collected viewer data in order to create content and to possibly shape the user experience. Viewer data is collected from multiple sources: Netflix, third party metadata and social media. Continue reading Viewer Data Used to Shape Netflix Content and Experience

Proposed AS-10 Metadata Spec Aimed at Streamlining Video Workflow

By Rob Scott
December 5, 2011

A new video metadata specification that would enable efficient interoperability of video between cameras, editing, playout and archiving may arrive as early as next year’s NAB Show, reports TVNewsCheck.
The Advanced Media Workflow Association (AMWA) has spent the past nine months developing AS-10, aimed at retaining and rendering readable the video metadata across devices that come from different vendors.
“Our goal is to have a single file that could move from camera to edit to playout to archive and back, really to be able to traverse the entire work flow,” says CNN’s Michael Koetter, who also serves as the AMWA director.
“I would love for CNN or CBS or whoever to be able to walk up to a [product] and see a little badge on it that says ‘AS-10 Inside’ and have some greater level of assurance than I do today,” adds Koetter.
The AS-10 effort has drawn support from CNN, NRK (the Norwegian state broadcaster), and vendors such as JVC, Sony, Harmonic, MetaGlue, MOG Solutions, Canon and Adobe.