Google Claims Data and Larger Phones Will Boost Mobile Ads

Some marketers believe fewer customers complete purchases on their small-screen smartphones, but Google says its data on mobile advertising shows otherwise. According to Google’s store-measurement data, one-third of mobile ads for Target led to a customer visit to a Target store during the 2014 holiday season. The rising popularity of larger smartphones, like the Nexus 6, and tablets also helps mobile sales because the screens are bigger and therefore the sites are easier to use. Continue reading Google Claims Data and Larger Phones Will Boost Mobile Ads

Nielsen to Track Audience Demos of Video Ads on Roku Devices

Nielsen and Roku have started working together to measure the audience demographics of ads that play through Roku streaming devices. That means Roku will be the first Internet-connected TV platform that will be able to offer the same audience guarantees as traditional television. Advertisers will already be familiar with the Nielsen audience breakdowns, which will also be integrated into the Roku Ad Framework toolkit. The companies will be testing the new tracking this summer. Continue reading Nielsen to Track Audience Demos of Video Ads on Roku Devices

Nielsen Develops Metric That Tracks ‘Tweets Per Impression’

Nielsen is developing a new metric for entertainment marketers that measures the social impact of a television commercial. The “tweets per impression” (TPI) measurement shows just how effective the impression of a commercial may have been by mapping the number of tweets about the commercial shortly after it airs. TPI provides entertainment marketers a way to make sure that they are getting the biggest bang for their buck. Studios, networks and advertisers are showing interest in the new metric. Continue reading Nielsen Develops Metric That Tracks ‘Tweets Per Impression’

Nielsen is Finally Going Electronic, Diaries on Their Way Out

Ratings service Nielsen is starting to replace its traditional paper diaries with electronic devices it has developed to measure local TV viewership. Nielsen’s diary-based system, which has been in place in varied formats for at least 60 years, will eventually be retired. To start, the dismantling will affect 14 of the 154 markets in which hand-written viewing diaries are still used to collect data. The new devices will “listen” to the audio portion of shows that are being viewed by consumers. Continue reading Nielsen is Finally Going Electronic, Diaries on Their Way Out

Nielsen Teams Up with Facebook to Measure Mobile TV Viewing

Facebook and Nielsen are joining forces as part of an ambitious campaign to better measure how consumers are using their mobile devices for accessing entertainment media. As part of the mobile ratings Nielsen plans to introduce this fall, Facebook will scan its databases for the age and gender of its users who watch a TV show on their phone or tablet. The data will be shared with Nielsen and ultimately help networks and advertisers learn more about the viewing habits of consumers. Continue reading Nielsen Teams Up with Facebook to Measure Mobile TV Viewing

Nielsen to Roll Out Mobile Ratings This Fall, Slowly at First

Prompted by TV and advertising clients, Nielsen plans to launch its mobile ratings this fall. However, the company says that factoring mobile phones and tablets into TV measurement will roll out slowly based on relatively low adoption and the common practice of time-shifting. According to Nielsen, live TV viewing has remained constant over the last three years, while time-shifting has increased 30 percent — something to consider since most mobile viewing takes place outside of the same-day ratings window. Continue reading Nielsen to Roll Out Mobile Ratings This Fall, Slowly at First

Facebook Pursues Video Advertising with LiveRail Acquisition

Facebook announced Wednesday that it will acquire ad technology firm LiveRail, furthering its efforts with effective video advertising. LiveRail, sometimes referred to as a “supply side” platform, helps media companies sell video ads programmatically. The company currently works with clients such as A&E, Univision, MLB and BET. Facebook believes that the LiveRail acquisition will eventually lead to better video ads that are more relevant to its community. Continue reading Facebook Pursues Video Advertising with LiveRail Acquisition

Corporate Shift in Social Media Seeks Quality Over Quantity

Last year, Ritz-Carlton Hotel experienced a different kind of disappointment with advertising campaigns. The company wanted to promote its brand page on Facebook but quickly stopped the campaign. Unhappy executives saw too much gain from these ads. Now, rather than trying to grow its fan base, Ritz-Carlton has focused on analyzing its social media conversations to better grasp the likes and dislikes of its guests. The plan highlights a shift in corporate social media strategies. Continue reading Corporate Shift in Social Media Seeks Quality Over Quantity

Expensive Video Ads on Facebook Are Reserved For The Best

Facebook is steadily becoming a formidable player in the digital advertising industry. The social network will start integrating auto-playing video ads on users’ Facebook news feeds. Facebook’s unique ability to target audiences precisely could give it an edge in the market, even though video ads on Facebook cost about $1 million a day. Ace Metric and Facebook have been working together since last year to create a fAce rating to help select the “meaningful” commercials. Continue reading Expensive Video Ads on Facebook Are Reserved For The Best

Nielsen and comScore Initiatives Highlight Focus on Mobile

Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

Rentrak Reports Increase in VOD Broadcast Prime Time Viewing

TV and film measurement service Rentrak recently released its latest “State of VOD” report, which found that free video-on-demand viewing of prime time broadcast television programming increased 24 percent over the same period last year. The Rentrak report also found that 66 percent of prime time program viewing occurred after the third day of original broadcasts, suggesting that there is increased opportunity to generate additional advertising dollars for VOD. Continue reading Rentrak Reports Increase in VOD Broadcast Prime Time Viewing

Carriers and Smartphone Makers Commit to Anti-Theft Tech

Last week, the five largest U.S. cellular carriers and leading smartphone makers announced a voluntary commitment to add new anti-theft tech to devices being released next year. Supporting companies include Apple, Google, HTC, Huawei, Microsoft, Motorola, Nokia and Samsung. The commitment means that devices sold after July 2015 will have the ability to allow users to wipe data remotely, and prevent the device from being reactivated without permission from the owner. Continue reading Carriers and Smartphone Makers Commit to Anti-Theft Tech

CNN’s Interactive Product Offers News Viewers More Control

During its upfront presentation in New York last week, CNN introduced a live news service called Watch CNNx that allows viewers to choose content in real time. The service will be available on iPads and on TVs through set-top boxes later this year. Alongside the live CNN feed, CNNx offers a rundown of stories that appear on the right side of the screen, while a menu of digital features, including photo galleries, appear at the bottom. Additionally, CNN plans to use Flipboard’s display ad format on its applications. Continue reading CNN’s Interactive Product Offers News Viewers More Control

Engineers Developing Emotion-Based Video Game Controller

Stanford engineers have created the next step in interactive gaming — a video game controller that can sense a player’s emotions. The handheld game controller can monitor a player’s brain activity to decipher when a user is extremely engaged or bored, which could trigger zombies or another element of the game to be thrown at them to catch their attention. Gregory Kovacs, a professor of electrical engineering at Stanford, created a prototype controller in his lab in collaboration with Texas Instruments. Continue reading Engineers Developing Emotion-Based Video Game Controller

Social TV: Twitter Purchases Two Analytics Firms in Europe

Twitter has acquired two TV analytics companies as part of its effort to become a stronger social complement to television viewing. French company Mesagraph and U.K.-based SecondSync will become part of Twitter’s London office. Twitter also announced it will be expanding its partnership with Kantar Media, and is hoping to extend its Twitter TV ratings system into Europe. To compete in the social TV space, Facebook has teamed with TV networks to initiate live updates during broadcasts, a practice popular with Twitter. Continue reading Social TV: Twitter Purchases Two Analytics Firms in Europe

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