Microsoft Rebrands and Upgrades Game Streaming Platform

Microsoft is rolling out new features to its Beam live-streaming game service, along with a new name: Mixer. With a renewed focus on social interactivity, the company will face competition from Amazon’s Twitch, Alphabet’s YouTube and, now, Facebook, which has signed e-sports streaming deals. Microsoft joins the growing live social streaming sector armed with its popular gaming console, the Xbox. Although Microsoft stopped reporting Xbox sales in 2014, it noted last month that its Xbox Live gaming service had 52 million users in the quarter ending March 31. Continue reading Microsoft Rebrands and Upgrades Game Streaming Platform

Beam Acquisition Could Lead to New Xbox Streaming Service

Microsoft just acquired Beam Interactive, a Seattle-based startup that enables games to become more interactive. With a software development kit, Beam allows programmers to tweak existing computer games, such as “Minecraft,” so players can live-stream their gaming sessions to friends. Most players are used to a more passive model of playing, available on YouTube and Twitch, but Beam offers crowdsourced controls to let the player direct the play of the person streaming. Beam launched at TechCrunch Disrupt NY 2016. Continue reading Beam Acquisition Could Lead to New Xbox Streaming Service