Apple unveiled a new M1 microchip, designed in-house, which chief executive Tim Cook said is “by far the most powerful chip that we have ever created.” Aimed at offering faster performance and longer battery life, the company said that the M1 integrated into the new super-thin MacBook Air (priced starting at $999) will run 3.5 times faster than the past generation. Without a fan, the device will run silently. The M1 will also be installed in a 13-inch MacBook Pro, starting at $1,299, and the Mac mini, starting at $699. Continue reading The New Mac Lineup Touts Apple’s Own Powerful M1 Chips

At the company’s second virtual tech product reveal, Apple chief executive Tim Cook debuted four iPhone 12 models that are capable of connecting with 5G networks. Prices for the new phones begin at $699 for the least expensive 5.4-inch iPhone 12 Mini up to the $999 iPhone 12 Pro and $1,099 12 Pro Max. Oscar-winning cinematographer Emmanuel Lubezki made a short movie with the iPhone 12 Pro, which Apple touts is “the first and only device that enables you to capture, edit, watch, and share Dolby Vision video.” Continue reading Apple Touts iPhone 12 Pro as an All-in-One Filmmaking Tool