Princeton University and University of Chicago researchers studied over 2,000 channels on streaming devices Amazon Fire TV and Roku — and found that 89 percent of the Fire TV channels and 69 percent of Roku channels included trackers. Those trackers collect data on viewing habits and preferences, device serial numbers and IDs, Wi-Fi network names and MAC (media access control) addresses, which are network interface identifiers. Some channels had 64+ different tracks. Users have no tools to examine the traffic or block ads. Continue reading Researchers Find Fire TV, Roku Channels Are Tracking Data

Google said users will gain more control over the data that it shares with advertisers via a Privacy Sandbox, a new set of standards for its Chrome browser. Under pressure from the public, Google acted to create what it said will be “a more private web” that will make individual search histories harder for advertisers to follow and give users more choices over the types of data shared with marketers, including the ability to opt-out. So far, however, Google has remained “fairly vague” about the standards. Continue reading Google Melds Data Privacy, Advertising in Privacy Sandbox