Cambridge, UK-based CSR has developed a new technology that can monitor your every move by tracking information from your mobile device. The technology, known as SiRFusion, was designed to provide users with instantaneous directions for areas that often go undetected by other GPS apps, but also has compelling advertising potential. The technology makes use of GPS, Wi-Fi, Bluetooth and cloud computing to yield accurate results. CSR recently unveiled an SDK for Android developers. Continue reading New SiRFusion Tracking Tech Can Follow People Everywhere

With a base of about 248 million users, Twitter could become the ultimate commerce destination for marketers and shoppers alike. The company recently announced its plan to rollout Twitter Offers, a program that allows marketers to package promotional tweets with time sensitive discounts and coupons that can be readily redeemable via smartphones and credit or debit cards. The new program is an initiative to drive sales, primarily in-store sales, with mobile advertisements. Continue reading Twitter Aims to Integrate Coupons with E-Commerce Program

Most of our readers have probably been following the recent news regarding consumer fears that iPhones and other smartphones are tracking users’ location information. It was recently discovered that phones operating on iOS and Google’s Android platform transmit the devices’ locations back to the respective companies.

Apple has defended the need for location data to provide optimum service and provided clarification by explaining an individual cannot be located using the data. The Wall Street Journal reports that Apple defends its process, but nonetheless announced a planned software update that will reduce the size of the database cached on the phone and hopefully alleviate user concern.

According to WSJ: “Apple said it maintains a database of Wi-Fi hot spots and cell towers around users’ locations, a process that helps the phone calculate its location. The information is used to quickly find global-positioning-system satellites, a process that otherwise could take several minutes, the company said.”

Related CNNMoney article: “LocationGate was a ‘bug,’ says Apple” (4/27/11)

Related Wall Street Journal article: “Q&A: Jobs and Apple Execs on Tracking Down the Facts About iPhones and Location” (4/27/11)

Related Macworld article: “How the iPhone knows where you are” (4/28/11)