Hulu, Sling TV and YouTube Lead the Digital Pay TV Market

Research firm MoffettNathanson estimated that, at the end of Q3 2019, Hulu with Live TV added about 400,000 paying subscribers for a total of 2.7 million, taking first place as the biggest virtual pay TV service. It edged out Dish Network’s Sling TV, the long-time leader in digital pay TV, with 2.69 million subscribers signed up for its “relatively low cost” packages. It gained 214,000 subscribers in the same period. Meanwhile, YouTube added 200,000 customers in Q3 for a total of 1.6 million subscribers. Continue reading Hulu, Sling TV and YouTube Lead the Digital Pay TV Market

Netflix Preps For the Onslaught of New Streaming Services

In advance of the debut of Disney+ on November 12, Netflix chief executive Reed Hastings said he admires Disney and plans to subscribe to the new service. In addition to last week’s Apple TV+ launch, WarnerMedia’s HBO Max and NBCUniversal’s Peacock are also set to debut in 2020. Hastings noted that Netflix has always faced streaming competition with YouTube, Hulu and Amazon Prime Video. Predicting that consumers will subscribe to multiple services, he said time spent on each service is the new metric. Continue reading Netflix Preps For the Onslaught of New Streaming Services

Nielsen Includes Amazon Prime Video in Its SVOD Ratings

Nielsen began tracking a second subscription streaming service — Amazon Prime Video — in its SVOD Content Ratings, which debuted in October 2017 with Netflix. For both services, Nielsen tracks only connected-TV viewing, excluding desktop and mobile devices, and only measures viewing in the United States. Nielsen released data points for Amazon Prime’s eight-episode “The Boys” produced by Sony Pictures Television, stating it reached nearly eight million viewers in the first 10 days of its premiere. Continue reading Nielsen Includes Amazon Prime Video in Its SVOD Ratings

TV Execs Push to Include Out-of-Home Viewing in Ratings

Local TV station executives are increasingly aware that viewers watch content on all kinds of devices. Accordingly, NBCUniversal and Hearst have stopped using traditional ratings and switched to total viewer impressions, which will count all the ways a show is viewed. Other local TV groups vowed to do the same by 2020. At the same time, national TV executives also plan to add in those who view shows outside the home, in offices, hotels and the like, into final ratings. Nielsen has long dominated ratings of linear TV viewership. Continue reading TV Execs Push to Include Out-of-Home Viewing in Ratings

Amazon Seeks Exclusive Licenses to Add IMDb TV Content

Amazon, which is increasing its investment in IMDb TV, an ad-supported streaming service for movies/TV, is now asking content creators for exclusive licenses, according to sources. An example of this is its contact with Vice Media to make a deal for Emmy-winning “Vice News Tonight,” recently canceled by HBO. The tech company also now offers an upfront license fee for “some type of exclusivity,” as opposed to its earlier model of only sharing ad revenue. Some content owners prefer an upfront fee, which is a guaranteed payment. Continue reading Amazon Seeks Exclusive Licenses to Add IMDb TV Content

NBCUniversal, Viacom, Hulu Target Ad-Supported Streaming

The audiences for linear TV continue to shrink, but many major media players are eschewing subscription-based revenue for advertising-based video on demand (AVOD) services. That’s because Netflix and other super-aggregators as well as niche players are dominating — and saturating — the SVOD market. According to a Lab42 October 2018 survey, the average U.S. consumer subscribes to two to three streaming services, one of which is “almost always” Netflix. NBCUniversal, Viacom and Hulu are all making plays in the AVOD sector. Continue reading NBCUniversal, Viacom, Hulu Target Ad-Supported Streaming

Hulu CEO Predicts the End of Most Linear Cable TV Channels

At Business Insider‘s IGNITION conference in New York City, Hulu chief executive Randy Freer predicted that, 10 years from now, out of 300+ current cable channels, the only ones that will survive are those that have built a brand with a strong viewer base. He added that, with the exception of live news and sports, everything else on TV will be distributed on-demand. Hulu, which offers live streaming TV with 55+ channels and several Discovery linear channels, is considering less expensive skinny bundles without linear channels. Continue reading Hulu CEO Predicts the End of Most Linear Cable TV Channels

NBCU Testing Machine Learning Tool for Better Ad Placement

NBCUniversal introduced its Contextual Intelligence Platform, a machine learning-powered tool that places ads in the most relevant spots across its many media properties. The tool examines program scripts, closed captions, and visual descriptions of the program and ads to find the best moment for an advertiser’s spot. The tool also relies on proprietary algorithms to gauge the emotionality of each scene. NBCU is beta-testing the system with three to five advertisers, and plans to release it in early 2019. Continue reading NBCU Testing Machine Learning Tool for Better Ad Placement

Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

According to Hulu chief executive Randy Freer, the company is considering a skinnier bundle aimed at pay-TV cord shavers watching their wallets. The bundle would not include linear TV networks, which have pricey carriage fees, but would continue to offer sports, news and on-demand content licensed from cable networks. Hulu is in talks with programmers about the possibility of such a bundle. Few additional details are available, but that the price would be less than the current $40 per month plan. Continue reading Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

Nielsen Begins to Measure Audience Data of SVOD Services

Nielsen has begun collecting Netflix viewership data via audio recognition software in 44,000 U.S. households, part of its planned initiative to measure TV audiences of subscription video on-demand services. So far, A&E Networks, Disney ABC Television Group, Lionsgate, NBCUniversal and Warner Bros. have subscribed to the service. Nielsen clients can opt to release the data publicly. By adding SVOD measurements, Nielsen continues efforts to capture viewing behaviors that have changed with the emergence of mobile and streaming video.  Continue reading Nielsen Begins to Measure Audience Data of SVOD Services

Animation Studios Thrive With Big Orders from SVOD Clients

Netflix, Amazon, and other streaming services are ushering in a golden age of animation, with shows for adults and children. The rising demand for original content for all those services is also spurring the development of animated shows and the resulting need for more animators. Veteran animators say there’s a record demand that continues to be robust. Animation is a desirable genre of content because it doesn’t age as quickly as live action and always has a new audience of pre-schoolers and other young children. Continue reading Animation Studios Thrive With Big Orders from SVOD Clients

Nielsen Research Suggests Consumers Still Using Their TVs

According to Nielsen, U.S. consumers may be cutting the pay-TV cord, but they are still using their televisions. “The measurement firm found that 92 percent of all viewing among U.S. adults (those 18 and older) still takes place on the TV screen,” reports TechCrunch. The Q4 2016 data “compares TV screen-based viewing to viewing on PCs, tablets, smartphones, and other TV-connected devices like game consoles and streaming players such as the Apple TV, Chromecast, Roku and others.” Time viewing content on TV represented 82.1 percent, while time using TV-connected devices accounted for 10.2 percent. Continue reading Nielsen Research Suggests Consumers Still Using Their TVs

NAB 2017: Parks Associates Study Finds That TV Is Still King

Parks Associates debuted a report looking at trends in OTT, focusing on 2010 through 2016. Senior research analyst Glenn Hower stated that TV remains the top viewing platform by hours of video watched in U.S. households. “Yes, people do watch video on lots of devices,” said Hower. “But it hasn’t cannibalized TV.” Among those devices, viewing on computers has leveled out, whereas mobile phones and tablets have seen modest increases, but low overall viewership, which means people are watching a lot of short form content.” Continue reading NAB 2017: Parks Associates Study Finds That TV Is Still King

NBC to Air – and Stream – 2018 Olympics Live Coast-to-Coast

Ratings for the Olympics, once a bulwark of mass audience viewing, have been slipping. Now, NBC has a plan to reverse the slump, by airing live coverage of the 2018 Winter Olympics in South Korea from coast-to-coast in the U.S. The move acknowledges that viewers have immediate access to information via online platforms. That’s responsible for at least some of the 18 percent dip in viewership from the 2012 Games in London to the Summer Games in Rio last summer, which averaged 25.4 million viewers over 17 nights. Continue reading NBC to Air – and Stream – 2018 Olympics Live Coast-to-Coast

Watching Video on Mobile Devices Increases 85% Since 2010

According to the seventh annual edition of the Ericsson ConsumerLab TV & Media Report, the weekly amount of time that consumers spend watching TV and video via mobile devices has increased 85 percent over the last six years. The report notes that 1.1 billion consumers now use their smartphones or other connected mobile devices to watch streaming video. Average time watching mobile video has jumped more than 200 hours a year since 2012. Overall TV and video viewing is up 1.5 hours per week, while there has been a 2.5 hour per week decline in television fixed screen viewing. Continue reading Watching Video on Mobile Devices Increases 85% Since 2010

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