Lifestyle apparel firm Vans has teamed with Roblox to bring skateboard destination “Vans World” to the online gamer’s vast audience. The creator of iconic footwear for boarders of all stripes is the latest brand to plant its flag in the metaverse, where kids are spending increasingly large chunks of time. Sony Music Entertainment, Gucci, BMG, Warner Bros. Pictures, Hasbro and Nike are among the firms that have partnered with Roblox, a global social platform with its own currency that in Q2 reported more than 42 million daily users who create and share immersive 3D experiences. Continue reading ‘Vans World’ Opens Shop in the Metaverse via Gamer Roblox

Spotify has globally launched Blend, a two-party playlist generator designed for social listening. The feature allows both paid and free mobile users to tag-team song streams that can be shared across all platforms. Using the technology behind Spotify’s Family Mix and Duo Mix multi-person apps, this variation offers a twist; after creating a Blend participants receive a “taste match score” that reveals similarities and differences between the pair’s listening preferences and can compare their preferences to those of their friends. Continue reading Spotify Deploys ‘Blend’ Feature to Enable Sharing of Playlists

Roblox, valued last month at $29.5 billion, told prospective investors it is trying to lure older users onto its gaming, concerts and educational platform. Chief executive David Baszucki said the company is counting on older adults not just to join the platform but to buy its stock when it goes public next month. The Apple and Google application has been a top earner during the pandemic, with 2020 revenue jumping 82 percent to $923.9 million and number of hours spent on the platform more than doubling to 30.6 billion. Continue reading Roblox Counting on Older Consumers to Join App, Buy Stock

TikTok has exceeded 1.5 billion downloads — half of them in the past year — and, in the process, has become a genuine competitor of Facebook, Instagram and YouTube. Chinese AI firm ByteDance, owner of TikTok, is valued at $75 billion, one of the world’s most valuable startups. The company is reportedly looking into an IPO in Hong Kong in 2020. Now that it has commanded widespread attention, ByteDance is also under scrutiny over how it stores personal data and if it follows orders from the Chinese government to censor content. Continue reading TikTok Catapults to Level of Facebook, Instagram, YouTube

TikTok released its TikTok 100, the top videos in areas including beauty and style, sports, pets and dance trends. According to The New York Times, among the niche memes are #TikTokChecks (where users show off locations/objects as “markers of their identity”), VSCO girls (a “subculture consisting of scrunchies, Hydro Flasks and environmentalism”) and “walk a mile” (people creating high heels out of odd objects, to an Iggy Azalea riff. Among its successes, TikTok has made an impact on the music industry and played a role in the breakout success of Lil Nas X. Continue reading TikTok Intros Top 100 Video List, Pushes ‘Hotbed of Talent’