Costs of Teaming With Social Media Influencers on the Rise

Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming With Social Media Influencers on the Rise

Tech Firms and Investors Develop AI Ethics, Best Practices

A growing number of venture capital and technology executives are pushing for a code of ethics for artificial intelligence startups, as well as tools to make algorithms’ decision-making process more transparent and best practices that include open, consistent communication. At Google, chief decision scientist Cassie Kozyrkov believes humans can fix AI problems. But the technology is still under intense scrutiny from the Department of Housing and Urban Development, the city of San Francisco and the European Commission, among others. Continue reading Tech Firms and Investors Develop AI Ethics, Best Practices