Immersive Digital Experience Alliance Launches at NAB 2019

The Immersive Digital Experience Alliance (IDEA) has debuted, with the stated goal of creating royalty-free specifications for all immersive media formats, including light field technology. The Alliance’s founding members include CableLabs, Charter Communications, Light Field Lab, OTOY and Visby. The Alliance has started developing the Immersive Technology Media Format (ITMF), slated for release in 2019, which the group believes will “serve as an interchange and distribution format that will enable high-quality conveyance of complex image scenes.” Continue reading Immersive Digital Experience Alliance Launches at NAB 2019

Blockchain-Based RNDR Harnesses Power of 14,000 GPUs

Los Angeles-based OTOY, a company that has created software used for visual effects in projects such as “Westworld” and “The Avengers,” also launched a blockchain- and cryptocurrency-based rendering platform called RNDR to help other content creators harness the power of thousands of graphics processing units (GPUs). OTOY’s strategy is to gather a group of computer owners who can share their GPUs in the cloud in a decentralized way, and thus trade GPU power among members to accomplish data-intense imagery. Continue reading Blockchain-Based RNDR Harnesses Power of 14,000 GPUs

OTOY Rolls Out Blockchain-Based Rendering Platform RNDR

OTOY, a Los Angeles-based visual effects software firm, launched RNDR to allow more people to create 3D computer generated images. The company, which created software used for productions such as “Westworld” and “The Avengers,” relied on cloud, blockchain and cryptocurrency technologies to create a way that people can create 3D imagery rendered by shared hardware hosted in the cloud, and then sold and/or traded via blockchain. Doing so, says chief executive Jules Urbach, reduces the cost, time and labor of creating such assets. Continue reading OTOY Rolls Out Blockchain-Based Rendering Platform RNDR

OTOY Uses Blockchain Tech for Distributed Cloud Rendering

The technology underlying Bitcoin is now under development to render 3D visual effects. Los Angeles-based OTOY, which provides a GPU-based software system to create a cloud-based pipeline for 3D content, is hoping to raise as much as $134 million to develop RNDR, distributed cloud rendering for VR and other content, via blockchain technology. HBO and Discovery have invested in OTOY, which has also partnered with Facebook and Mattel. Relying on cloud-based GPUs for rendering is a much less expensive solution than supercomputers. Continue reading OTOY Uses Blockchain Tech for Distributed Cloud Rendering