YouTube personalities are venturing into the world of books as publishers continue to seek the next popular authors. These content creators explain that they do not make much from YouTube, which takes 45 percent of advertising revenue, and see publishing as a new market to earn income. For instance, U.K. video blogger Alfie Deyes released “The Pointless Book” in Britain last month, and it rapidly became a bestseller. Meanwhile, others are looking into television shows, radio gigs, and even movie deals. Continue reading YouTube Personalities Try Out New Markets, Including Books

During her keynote at VidCon in Anaheim, YouTube CEO Susan Wojcicki announced new and upcoming tools designed for content creators. Wojcicki unveiled a creator tip jar, analytics app, fan-submitted subtitles, channel management tools and more. The new products are intended to engage a larger worldwide audience, help build successful businesses and manage creative work. She also noted that YouTube’s new ad campaign has helped more than double awareness of creators. Continue reading VidCon 2014: YouTube CEO Unveils New Tools for Creators

In January, comedy channel Smosh became the top YouTube channel when it surpassed Ray William Johnson. It then became the first channel to hit 8 million subscribers, and then 9 million. Created by Anthony Padilla and Ian Hecox under the Alloy Digital umbrella, Smosh became the first to reach eight-digits yesterday with 10 million subscribers. The rapid growth of the channel reflects the recent explosion in popularity of online video. Continue reading Smosh: First YouTube Channel to Hit 10 Million Subscribers

Jenna Mourey, better known as Jenna Marbles, has reached over one billion views on her YouTube channel. The 26-year-old digital entertainer has developed an impressive following of fans (especially teenage girls) with her collection of five to eight minute videos. As she rants, performs impressions, creates parodies and pokes fun at celebrities, she may also end up becoming a pioneer of a new genre of online entertainment. Continue reading Jenna Marbles YouTube Channel Draws One Billion Views