Tech Firms Encourage Others to Join Open Data Initiative

Adobe, Microsoft and SAP announced the Open Data Initiative during last year’s Microsoft Ignite conference with the intent of creating standards that would assist customers in moving their data between the companies’ services more easily. Now the companies are looking to expand the program. At this week’s Adobe Summit in Las Vegas, they demonstrated how Unilever is effectively leveraging a new common data standard. They also announced the formation of a partner advisory council as a first step toward making the Open Data Initiative available to other companies. Continue reading Tech Firms Encourage Others to Join Open Data Initiative

InMobi Launches Miip, a New Interactive Advertising Technology

India-based InMobi launched a new advertising technology this week called Miip (pronounced Meep), which features an animated monkey that follows users through apps and provides useful suggestions for products. The recommendations typically involve items that users may be interested in purchasing, and are suggested through a text bubble. Over time, InMobi hopes that users will become more inclined to click on a pop-up or even provide feedback if the monkey makes useful suggestions. Continue reading InMobi Launches Miip, a New Interactive Advertising Technology

New Wave of Interactive Ads Designed to Engage Mobile Users

According to Google, only 54 percent of online video ads are viewable (excluding those on YouTube). More companies are trying to get people engaged with their online ads instead of scrolling past them. Viewers may be prompted to talk back, swipe, or shoot targets in interactive ads. This new type of advertising is aimed at mobile users as people increasingly use their phones to access the Internet. Google and other companies hope interactive ads may help generate more mobile advertising revenue. Continue reading New Wave of Interactive Ads Designed to Engage Mobile Users

Wearables: Companies Explore New Advertising Opportunities

Shipments of wearables are expected to reach 112 million units by 2018 — enough momentum for advertising companies to start considering new approaches to ads for wearable devices. In order to get an idea of how smartwatches, head-mounted displays, glasses and other gadgets may serve as marketing platforms, mobile-ad tools maker InMobi is developing virtual mock-ups of ads for these devices. Millennial Media and Kiip are among those also pursuing viable wearable-ad technology. Continue reading Wearables: Companies Explore New Advertising Opportunities