The digital consumer is undergoing a redefinition, said a panel of experts at Digital Hollywood focused on “Hollywood and the Digital Consumer: How Technology Content and Services Establish the Next Level of Consumer Entertainment Experience.” “We can agree that we no longer need the adjective,” said moderator Don Levy, president of Smith Brook Farm and consultant with ETC@USC. “It’s now just our customer, the audience.” Mobile platforms and niche markets are among the trends that dominate consumer behavior, said the panelists. Continue reading Digital Hollywood: Defining and Engaging the Digital Consumer

Starting this Friday, viewers will be able to name their price to see “HITS,” the latest feature film from actor/director David Cross. Rather than pursue a traditional distribution deal, Cross and his producing team opted to partner with BitTorrent. They felt that the indie film deserved to be showcased differently than a push into select cities with a VOD release to follow. According to Cross, the flexible pay option, which will run for two weeks, is an approach he hopes will help eliminate piracy of the film. Continue reading David Cross Partners with BitTorrent for Distribution of “HITS”