Google now makes it easier for users to find individual podcasts in search results, showing potential episodes that fit search terms and playing back those podcasts. Users will have to ask Google or Google Assistant for podcasts about that particular topic — that is, “find a podcast on golden retrievers” — which will then open in Google Podcasts’ web app. Google, which houses a 2+ million podcast index, said it will eventually support third-party playback and drop the “podcast” search term requirement. Continue reading Google Search Updates Plan to Improve Podcast Discovery

After a year and a half of testing, Google is rolling out its mobile-first indexing of the web. According to TechCrunch, Google first detailed its plan in 2016, aiming to “change the way its search index operates, explaining how its algorithms would eventually be shifted to use the mobile version of a website’s content to index its pages, as well as to understand its structured data and to show snippets from the site in the Google search results.” The move caters to Google Search users, the majority of whom search via mobile devices.

Continue reading Google Initiates Rollout of its Mobile-First Indexing of the Web

Facebook has always had its eye on search, but the company is trying again to take on Google and Twitter. Facebook already handles 1.5 billion searches a day on its site, but the vast majority of those searches are for names. In October 2015, Facebook made it possible to search for all public posts, developing an algorithm to rank trillions of posts daily. If its efforts pay off, Facebook will dwarf Twitter’s 320 million users, and provide a more personal, friend-oriented spin on Google’s more generic search. Continue reading Facebook Adds Algorithm, Indexing to Grow Search Capabilities

Google is testing an app downloading shortcut that bypasses its Google Play app as part of an experiment to make using Google’s search app more convenient. The company is currently testing the shortcut with a subset of Android users, a typical approach by Google when developing new products. The test is limited to the search app for now and does not include using Google.com via browsers. While a spokesperson explains the company is committed to “finding the content you need as easy as possible,” Google has not announced whether the shortcut would become a permanent feature. Continue reading Experiment Bypasses Google Play with Search App Shortcut