Top YouTube Stars Using Online Success to Launch Careers

Forbes has compiled its first-ever list of the world’s highest-paid YouTube stars. To appear in the ranking, Internet celebrities had to make at least $2.5 million in earnings for the year ending June 1, 2015. The top 13 DIY videomakers, most under the age of 30, have earned a combined total of $54.5 million. The group includes gamers, singers, comedy teams, pranksters, a beauty blogger and a dancing violinist. While most make their revenue from online advertising, some are also branching out into traditional media such as film, TV, music and publishing. Continue reading Top YouTube Stars Using Online Success to Launch Careers

Social Media Provides Helpful Feedback for Show Producers

With social media, fans have the opportunity to play an important role in the creative process of producing TV shows and YouTube series. At Variety’s Entertainment and Technology Summit earlier this week, the executive producers of the TV shows “Arrow” and “Awkward,” along with the duo behind the online video series “Smosh,” discussed the way they balance taking input from fans while sticking to their own artistic vision, casting decisions, plot twists and more. Continue reading Social Media Provides Helpful Feedback for Show Producers

YouTube Personalities Try Out New Markets, Including Books

YouTube personalities are venturing into the world of books as publishers continue to seek the next popular authors. These content creators explain that they do not make much from YouTube, which takes 45 percent of advertising revenue, and see publishing as a new market to earn income. For instance, U.K. video blogger Alfie Deyes released “The Pointless Book” in Britain last month, and it rapidly became a bestseller. Meanwhile, others are looking into television shows, radio gigs, and even movie deals. Continue reading YouTube Personalities Try Out New Markets, Including Books