Cable news channel MSNBC, which rebranded as MS NOW last month, has more changes in store with plans to distinguish itself from other digital subscription offerings by bundling streaming with a 24/7 linear programming network and other services as part of a package scheduled to debut in mid-2026. It follows parent NBCUniversal’s scheduled spinoff of its cable TV holdings as Versant, which is set to begin trading on Nasdaq in January under the leadership of longtime Comcast executive Mark Lazarus. Speaking at an investor meeting Thursday, NBCU execs also shared a strategy for Versant to transition the Fandango at Home streaming hub (formerly Vudu) into a FAST service. Continue reading Versant Planning New Strategies for MS NOW and Fandango

For the first time, viewers of the Olympic Games in Rio will be able to watch on connected TVs and via devices such as Apple TV, Google Chromecast, Roku and Amazon Fire. There’ll be a lot to watch: NBC Olympics plans on 4,500 hours of live event coverage of 34 sports to numerous digital devices. Also for the first time, NBC will stream content digitally — but only to pay TV customers, since parent company Comcast’s core mission is to keep people paying for cable TV. Continue reading NBCUniversal Marks Numerous Firsts for Upcoming Olympics

NBC Sports Digital launched a redesigned site that emphasizes live sports broadcasting, including “Sunday Night Football” games. The site, which is live this week, highlights a total of 2,700 streamed-live events this year and 4,000 next year with the Summer Olympic Games in Rio. This year’s live streaming events include NFL games, the Stanley Cup, NASCAR, English Premiere League soccer and Golf Channel content. Although advertising revenue from the website is small relative to linear TV, executives are excited about its prospects. Continue reading Live Streaming Takes Center Stage on New NBC Sports Website