The National Association of Broadcasters will lead a new public-private transition to ATSC 3.0 from ATSC 1.0, an initiative known as “the Future of Television.” Also known as NextGen TV, ATSC 3.0 will bring 4K Ultra High Definition images, two-way interactivity, greater accessibility options, and multi-screen applications to televisions via over-the-air broadcast signals working in tandem with broadband. FCC chairwoman Jessica Rosenworcel announced the Future of TV onstage in Las Vegas Monday at the 100th NAB Show. The FCC will work with NAB to bring together industry, government and public interest stakeholders to establish a roadmap for NextGen TV. Continue reading NAB to Lead ATSC 3.0 Transition Working with FCC, Industry

The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:30 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Register today for your virtual front row seat to this important webinar. Continue reading REMINDER: Virtual Production Webinar Slated for This Week

The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:30 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Register today for your virtual front row seat to this important webinar. Continue reading Ripple Effect: Webinar Covers Virtual Production Case Study

The Future of Television is a 3-day event focused on streaming, digital video creation, monetization and distribution, connected entertainment and more. The event is designed for broadcasters, studios, cable networks, digital distribution networks, ad firms, VCs, social networks, tech providers and analysts. This year’s Future of Television is scheduled for November 10-12 and ETC members qualify for a 20 percent registration discount for access to all speaking sessions and panels. Click here to register with the discount. Continue reading ETC Members Receive 20% Discount to Future of Television