Lego Fusion Sets Combine Physical Blocks and Virtual Worlds

Lego is launching a new line of building block kits this summer that enable 7-to-12-year-old children to build a physical building and then see that building become a part of a virtual world in the corresponding smartphone app. The budding builder would construct a facade out of the 200-piece Lego Fusion set, and then use the app’s camera function to capture the creation and turn it into a building within the app’s game, such as a tycoon game or a racing game. Continue reading Lego Fusion Sets Combine Physical Blocks and Virtual Worlds

Video Equipment Rentals Plans to Acquire Cameron Pace Group

Journalist and ETCentric contributor Adrian Pennington forwarded us news that Los Angeles-based Video Equipment Rentals (VER) will purchase 3D film and television leader CAMERON PACE Group (CPG). Led by James Cameron and Vince Pace, CPG is an innovator in 3D technologies and production services, including the FUSION 3D workflow system. VER, with headquarters in Glendale, California, has dozens of locations across the United States, Canada and Europe. Continue reading Video Equipment Rentals Plans to Acquire Cameron Pace Group

Samsung to Unveil Wireless Streaming Speaker and More at CES

At CES, Samsung plans to demo a new wireless streaming speaker controlled by the Shape mobile app and audio system. The company also announced it will showcase two Shape-compatible soundbars, the HW-H750 (320W of sound for large TVs) and the HW-H600 (designed for 32-55 inch TVs). In addition, Samsung will unveil a new home entertainment system that features six speakers, subwoofer and amplifier, and a Blu-ray player capable of upscaling to 4K resolution. Continue reading Samsung to Unveil Wireless Streaming Speaker and More at CES

Fox and American Express Partner for Twitter Ad Campaign

TV networks and advertisers are teaming together to create a new kind of Twitter ad campaign. Fox and American Express have partnered to attach the credit card company’s ads to clips of Fox TV shows, like “New Girl,” that are shared on Twitter. It is American Express’ way of interacting with consumers online in a more informal setting, and it may be the first partnership in which sponsors attach themselves to TV clips spreading on Twitter. Continue reading Fox and American Express Partner for Twitter Ad Campaign

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