Sci-fi short “Europa,” written and directed by Jacqueline Elyse Rosenthal, is the Entertainment Technology Center’s latest project to test the expanding possibilities of virtual production and remote collaboration. To call “Europa” a cloud-first production is to rethink filmmaking from the ground up. This wasn’t just a distributed team working online — it was an ecosystem where every workflow, from previs to final VFX, operated entirely in the cloud. It wasn’t a workaround; it was the foundation. And powering that foundation — every tool, every task, every decision — was AWS. Continue reading ‘Europa’: ETC Teams Up with AWS on Cloud-First Production

In his keynote address at CES 2017, Under Armour founder/chief executive Kevin Plank had a long wind-up to the afternoon’s highlight: multiple gold-medal Olympian Michael Phelps on stage, encouraging everyone in the auditorium to get up and “Jump Around” to the infectious beat of the House of Pain anthem. Phelps was doing more than dancing. All it takes is six jumps for him to activate his brand new Under Armour shoes, connected to the company’s MyFitnessPal app as of February 1. The company also introduced a new focus on sleep. Continue reading Under Armour Collects Data for Smart Shoes, Digital Pajamas