ETC’s Virtual Conference: Call for Speakers Deadline May 18

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC 2018 | The Grand Convergence,” its 4th annual virtual conference (formerly vNAB), June 27-28, 2018, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, May 18. Specific areas of concentration include AI, machine learning, adaptive production, blockchain, AR/MR/XR (immersive media). We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC’s Virtual Conference: Call for Speakers Deadline May 18

ETC’s Bergquist to Deliver TR-X Keynote and Debut AI Primer

Yves Bergquist, project director data & analytics at ETC@USC, will deliver the TR-X keynote at next week’s HPA Tech Retreat and debut ETC’s AI primer for media and entertainment. The HPA Tech Retreat (February 19-23) will take place at the JW Marriott in Palm Desert, California. The TR-X Seminar (February 19, 1:00-5:15 pm), held in conjunction with the HPA Tech Retreat, will explore AI and machine learning in the M&E ecosystem. Panels will address real world AI case studies, partnering with AI in the creative process, marketing, research and more. Registration info is available online. Continue reading ETC’s Bergquist to Deliver TR-X Keynote and Debut AI Primer

SingularityNET: Where Artificial Intelligence Meets Blockchain

Two things you may be tired of hearing about by now: AI and blockchain. However, we would be remiss if we didn’t mention a unique and ambitious project marrying the two to challenge the power of the giants of the AI Age. SingularityNET is a blockchain-powered “Internet of AI” where AI and machine learning applications can be created, combined, and “rented” to solve problems as part of a decentralized marketplace powered by blockchain. This blog post from one of the founders of SingularityNET digs deeper, but it’s a BYOGS (“bring your own grain of salt”) kind of party. Continue reading SingularityNET: Where Artificial Intelligence Meets Blockchain

Sony Expands Scope of VR Innovation Program This Summer

The ETC@USC helped Sony Pictures Entertainment and Sony Music Entertainment establish their summer 2016 VR Innovation Program. Over the course of 10 weeks, 14 USC student associates pitched, rapid-prototyped, and delivered seven proof-of-concept projects of interest to Sony executives. The students worked under the supervision of Sony execs and two advisors from the USC faculty. Sony generously supplied a presentation deck describing the program’s goals and process for distribution by the ETC. Building on their positive experience, Sony is currently running a 2017 summer program with the scope expanded to include AR and live action narrative VR. Continue reading Sony Expands Scope of VR Innovation Program This Summer

Augmented World Expo: ETC Presents the Dark Side of AR

The ETC@USC’s Phil Lelyveld gave a presentation on the dark side of AR at Augmented World Expo in Santa Clara on Friday. His goal was to raise awareness of some fundamental issues now, before there is resistance to change from established AR and VR business models. Phil began by describing how the AR and VR landscape is integrally linked to the Internet of Things (it feeds data to the AR/VR experience), artificial intelligence (it will shape the end-user experience and avatar behavior), and to a lesser degree, robotics (the relatable face of the AI). Continue reading Augmented World Expo: ETC Presents the Dark Side of AR

Students Discuss Their Media Habits at ETC Member Meeting

The ETC@USC has produced a 10-minute highlights reel edited from a one-hour discussion with a panel of eight USC students that took place at the ETC’s April 6th All Members Meeting. The panel of undergraduates included students studying business, the arts, journalism and technology. The students discussed what motivates them to go to a movie theater, the role of big screen TVs in their lives, what they think of VR and AR, what they would buy if they were given $3,000 to spend on entertainment, and a number of other interesting topics. Visit the ETC website or YouTube channel to access the video.

Continue reading Students Discuss Their Media Habits at ETC Member Meeting

NAB 2017: Pre-Conference Sessions Examine Virtual Reality

It was clear from the SMPTE Future of Cinema sessions and the Post Production World sessions on VR that the NAB community has moved beyond defining virtual reality to how to address specific challenges and questions. Industry leaders gathered in Las Vegas to discuss the latest in VR production and post production, covering areas such as audio, video, hardware and more. Discussions during the pre-NAB weekend sessions also addressed compelling issues related to augmented reality, artificial intelligence, deep learning — even ethics, PR and marketing. Continue reading NAB 2017: Pre-Conference Sessions Examine Virtual Reality

ETC Seeks Project Director for Production in the Cloud Initiative

The Entertainment Technology Center @ The University of Southern California (ETC) is seeking a project director to oversee its existing Production in the Cloud initiative, as well as develop and lead new initiatives in the media & entertainment space. The project director will work with studio executives and key technology and services providers to advance production methodology for creative content and delivery. The position is a 50 percent project consultancy. The full job description is available on ETCentric. Interested candidates should contact Edie Meadows at ETC. Continue reading ETC Seeks Project Director for Production in the Cloud Initiative

ETC Seeks Project Director for Production in the Cloud Initiative

The Entertainment Technology Center @ The University of Southern California (ETC) is seeking a project director to oversee its existing Production in the Cloud initiative, as well as develop and lead new initiatives in the media & entertainment space. The project director will work with studio executives and key technology and services providers to advance production methodology for creative content and delivery. The position is a 50 percent project consultancy. The full job description is available on ETCentric. Interested candidates should contact Edie Meadows at ETC. Continue reading ETC Seeks Project Director for Production in the Cloud Initiative

Yves Bergquist to Present Trailblazer Talk at January AI Event

ETC’s Yves Bergquist will be presenting “From Demographics to Storygraphics: Audience Intelligence at the Frontier” during the Lionbridge #AIShowBiz conference on January 12 in downtown Los Angeles. The new conference brings together industry leaders to discuss trends and strategies related to the intersection of artificial intelligence and the entertainment industry. Members of the ETCentric community will receive 50 percent off the early-bird ticket by entering ‘AIHoliday50’ as the promo code. For more information about the conference, visit the AIShowBiz site. Continue reading Yves Bergquist to Present Trailblazer Talk at January AI Event

ETC Publishes Report on AR Salon, Announces Spring Event

On November 11, the Entertainment Technology Center @ USC brought together 89 people working on augmented reality from 56 companies and organizations to share ideas and build community. ETC published a report that summarizes the information shared by the participants (available online as a PDF). The ETC is planning to produce a much larger AR event in the spring with many more attendees participating in moderated discussions as well as a large demo area. Please email us at Events@etcusc.org if your company would be interested in participating in the enhanced program effort through sponsorship and product demonstration. Continue reading ETC Publishes Report on AR Salon, Announces Spring Event

ETC, Google and Equinix Present Next-Gen Cloud Workflows

The Entertainment Technology Center at USC (ETC), Equinix and Google are coming together to raise awareness of new cloud-based workflow technologies for creative companies. On September 19th at Google’s Venice, CA headquarters, the companies will host an event for industry professionals to learn how cloud-based workflows are changing media and entertainment. The event will feature presentations and an engaging panel discussion to illustrate how facilities large and small can leverage the cloud to decrease workflow latency while increasing security and productivity. Continue reading ETC, Google and Equinix Present Next-Gen Cloud Workflows

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