ETC Publishes Specification for Naming VFX Image Sequences

The Entertainment Technology Center (ETC@USC) VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication. ETC’s specification, which aims to standardize the process for media production, is available online for anyone to use. Continue reading ETC Publishes Specification for Naming VFX Image Sequences

ETC@USC Mourns the Loss of Industry Veteran Jim Houston

We are deeply saddened by the loss of Jim Houston, a longtime friend and supporter of The Entertainment Technology Center. In addition to attending our events and contributing to many of our programs, Jim served as a moderator and panelist for several of ETC’s Digital Town Square symposiums. He was a two-time Academy Award-winning engineer, SMPTE member, and 34-year veteran of the industry, serving senior positions at media leaders including Sony Pictures Entertainment, Pacific Title & Art, Walt Disney Feature Animation and, most recently, Samsung Research America. Continue reading ETC@USC Mourns the Loss of Industry Veteran Jim Houston

ETC@USC Announces Winners of Immersive Media Challenge

ETC’s Immersive Media Challenge judges selected four submissions that best meet the criteria of “a great idea, well told.” Jack Vomacka’s Audio-Visual Animation describes a blend of physical objects and projection technologies that would create more believable LBE experiences. Sam Clempson’s Mind Palace is an AR-based memory-improvement tool. Courtney Zhang’s Affa Streaming AI Experience uses mood detection to make content recommendations. And Lance Newby’s MIC (ML for In-game Content) turns non-playable characters into minor characters who participate in and can influence the action of a video game. Pitch videos and answers to challenge questions for all submissions are posted on ETC’s homepage. Continue reading ETC@USC Announces Winners of Immersive Media Challenge

ETC Analyzes the Latest Products and Trends in CES Report

The Entertainment Technology Center at the University of Southern California (ETC@USC) has published its annual CES report, in which ETC analysts examine new and emerging products, technologies, companies and trends important to media and entertainment. This year’s conference followed through on promises from earlier shows regarding tech and products that offer compelling personal experiences. In our report, we present perspectives from CES 2020 most relevant to our industry and member companies. We’re pleased to deliver the report using Microsoft’s Sway instead of the traditional PDF file. It is our hope that this storytelling app with adjustable autoplay settings and navigation feature will make the presentation more enjoyable. Click here to access the report. Continue reading ETC Analyzes the Latest Products and Trends in CES Report

USC Students Respond to Media Questions at ETC Meeting

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

USC Students Respond to Media Questions at ETC Meeting

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

ETC Publishes White Paper on Consortium Shared Identity

Led jointly by ETC’s Seth Levenson and Cisco’s Randy Zhang, the Adaptive Production’s Blockchain working group at the Entertainment Technology Center is tackling issues regarding identity and onboarding/offboarding workflow within the entertainment industry. The working group examined the numerous inefficiencies and inconsistencies of production staffing. From temporary contracts to the inconsistent methods of bringing members on and off productions, a great deal of efficiency, legitimacy, and security is lost. The group’s technical white paper, Consortium Shared Identity (CSI) over an Enterprise Blockchain, presents solutions and lays the groundwork for a potential proof of concept down the line. Continue reading ETC Publishes White Paper on Consortium Shared Identity

ETC Archive Working Group Publishes White Paper on Fixity

Focusing on the idea of “fixity,” Guidelines for the Preservation of Digital Audio-Visual Assets in the Cloud, the Entertainment Technology Center’s Archive working group white paper is now available online. This Adaptive Production working group, co-chaired by Paramount Pictures’ Andrea Kalas, was tasked with looking into a specific issue regarding archiving in the cloud and settled on pursuing the idea of fixity: an archivist’s term for ensuring the prevention of data loss in digital preservation. Continue reading ETC Archive Working Group Publishes White Paper on Fixity

ETC@USC Shares Video Series From Grand Convergence

The Entertainment Technology Center at USC today announces the release of its latest series, “vETC | The Grand Convergence 2019: Innovation and Integration,” recorded August 27-28 in Technicolor’s Experience Center and Google’s Spruce Goose airship. ETC’s 5th annual virtual conference of significant presentations around emerging technologies and their impact on the M&E industry, the program’s concentration included AI, machine learning, adaptive production, blockchain, immersive media, virtual beings and streaming. Speakers presented concepts, workflows, business models and case studies in showcasing these disruptive and enabling technologies. The videos are now available on our YouTube channel. Continue reading ETC@USC Shares Video Series From Grand Convergence

ETC’s Spring/Summer Newsletter Is Now Available Online

The Entertainment Technology Center’s latest newsletter is currently posted online with updates to new and ongoing projects. Among the key announcements: ETC recently held its Studio Technology Leaders Dinner at USC’s Town & Gown. During the event, Ken Williams announced that Michael Wise of Universal has been named the new ETC Executive Board chairman. Additionally, ETC presented Leon Silverman of Netflix with the Bob Lambert Technology Leadership award. ETC selected four projects to continue with the development phase of its inaugural Immersive Media Challenge, and during a recent All Members Meeting, USC students discussed their opinions about media consumption. Visit the newsletter to read more about these topics and updates to ETC projects involving 5G, AI, adaptive production, quantum computing, archiving and preservation, production in the cloud, and more. Continue reading ETC’s Spring/Summer Newsletter Is Now Available Online

ETC Virtual Conference: Call for Speakers Deadline Aug. 9

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

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