ETC Publishes Videos of ‘Ripple Effect’ Digital Town Square

On January 20, the Entertainment Technology Center at USC presented a Digital Town Square, the second of two “Ripple Effect” events. The 2.5-hour online program — “Breaking Down ‘Ripple Effect’ Part 2: Virtual Production” — was co-sponsored by Microsoft Azure and led by Erik Weaver, ETC Adaptive Production director and executive producer of “Ripple Effect.” The program examined lessons learned and virtual production principles of the live-action short. The keynotes, panels and fireside chat are currently available on ETC’s YouTube Channel. Continue reading ETC Publishes Videos of ‘Ripple Effect’ Digital Town Square

TOMORROW: ETC Digital Town Square on Virtual Production

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Continue reading TOMORROW: ETC Digital Town Square on Virtual Production

ETCentric Will Return After the Martin Luther King Jr. Holiday

Unless there is breaking news, ETCentric and The Daily News Brief will not publish during the upcoming national holiday observing the birthday of Martin Luther King Jr. We wish you and your families a safe and peaceful 3-day weekend. Our team will return on Tuesday with the latest in entertainment technology news. Continue reading ETCentric Will Return After the Martin Luther King Jr. Holiday

ETC Digital Town Square: Virtual Production Lessons Learned

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Continue reading ETC Digital Town Square: Virtual Production Lessons Learned

ETC Executive Coffee: A Talk with Vubiquity’s Darcy Antonellis

During the seventh installment of ETC@USC’s Executive Coffee with… series, Vubiquity CEO Darcy Antonellis posed an intriguing question for USC students: “If you were asked to create the educational system of the future, what would learning look like for college-age students or post-grads such as yourself?” Graduate and undergraduate students from the USC School of Cinematic Arts and the Iovine and Young Academy participated in this lively November 4 discussion. Students expressed interest in online schedules, networking meet-ups, collaboration and support, the technology gap, group-based learning and more. Continue reading ETC Executive Coffee: A Talk with Vubiquity’s Darcy Antonellis

ETC Digital Town Square: Virtual Production Lessons Learned

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Continue reading ETC Digital Town Square: Virtual Production Lessons Learned

ETC Executive Coffee: Students, Execs Talk Cloud Resources

As part of ETC@USC’s Executive Coffee with… series, M&E leaders connected via Zoom with eight engineering students, three cinema students and one business student on October 29. The topic of discussion was “Production in the Cloud for Media and Entertainment; content and experience creation, distribution, interaction, and analytics.” Students were particularly interested in new advances related to areas such as production workflow, asset management, gaming, remote collaboration for live music, and the impact of analytics on content creation. Continue reading ETC Executive Coffee: Students, Execs Talk Cloud Resources

ETC Executive Coffee: Equinix Ponders Consequences of AI

Equinix executives led the fifth installment of ETC@USC’s Executive Coffee with… series. “AI development and ethics, what are the intended and unintended consequences of the rollout?” was the topic of the October 22 discussion. Kaladhar Voruganti, VP of technology innovation and senior fellow, and Doron Hendel, senior manager of global business development, ecosystem development, partnerships and alliances at Equinix led the discussion. Eleven graduate and undergraduate USC students, mostly computer science and data science majors, participated. Continue reading ETC Executive Coffee: Equinix Ponders Consequences of AI

ETC Executive Coffee: A Discussion with Michael Park of Fox

Fox Corporation joined USC students via Zoom for the fourth installment of ETC@USC’s Executive Coffee with… series. Sixteen graduate students from the Marshall School of Business and the Iovine and Young Academy, many preparing to work in entertainment, shared their views on the future of media with Michael Park, VP of digital marketing for Fox Corporation. The discussion topic for the October 14 session was “What is the future of streaming entertainment, TV consumption, marketing, advertising and revenue models?” Continue reading ETC Executive Coffee: A Discussion with Michael Park of Fox

ETC Executive Coffee: Universal Execs Talk Content Creation

During Universal Pictures’ second appearance in ETC@USC’s Executive Coffee with… series, executives led a discussion with students on content creation and virtual production. Annie Chang, VP of creative technologies, and her colleague media technology manager Lindsey Townley addressed pandemic and post-pandemic content production concerns with 13 USC students from cinema, business, engineering and innovation. The framing topic for the October 9 session was “What kind of engaging entertainment experiences do you want to create, how do you expect to create them, and what will your working environment be like?” Continue reading ETC Executive Coffee: Universal Execs Talk Content Creation

ETC Executive Coffee: Universal Execs on Consumer Behavior

During ETC@USC’s second Executive Coffee with… installment, executives from Universal Pictures discussed trends in consumer behavior. “What’s the future of entertainment; in your hands, on a wall, and in the world around you?” was the topic of Universal’s first of two sessions with USC students. The September 29 session was hosted by CTO Michael Wise, along with VP of technology partnerships & innovation Greg Reed and media technology manager Lindsey Townley. Twelve students from USC’s School of Cinematic Arts plus four students from other USC schools took part. Continue reading ETC Executive Coffee: Universal Execs on Consumer Behavior

ETC Executive Coffee: A Discussion with Verizon’s Albert Lao

To kick off ETC@USC’s eight-part Executive Coffee with… series, Verizon’s Albert Lao led a Zoom discussion on September 23. “How will advances in network technology over the next 36 months impact the way we watch movies, play video games, and create and produce immersive and engaging experiences?” was the framing question for a wide-ranging discussion. Three students each from the cinema school and the engineering school, plus two students from the business school participated. Lao set up the discussion by showing a brief video explaining 5G and edge computing, and describing how they would impact entertainment creation, distribution and analytics. Continue reading ETC Executive Coffee: A Discussion with Verizon’s Albert Lao

REMINDER: Virtual Production Webinar Slated for This Week

The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:30 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Register today for your virtual front row seat to this important webinar. Continue reading REMINDER: Virtual Production Webinar Slated for This Week

Ripple Effect: Webinar Covers Virtual Production Case Study

The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:30 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Register today for your virtual front row seat to this important webinar. Continue reading Ripple Effect: Webinar Covers Virtual Production Case Study

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