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ETC Releases Next Section of Virtual Production White Paper

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March 10, 2023

The Entertainment Technology Center@USC has released the second installment of its case study, “Fathead: Virtual Production & Beyond.” Section 2 of the four-part white paper is “Sound Mitigation: Performance Matters,” which features compelling interviews with “Fathead” co-producer Brandyn Johnson and former Sony Pictures executive Eric Rigney. The section also addresses “the challenges of recording clean dialogue on LED volumetric stages and in-camera visual effects (ICVFX) during production.” Click here to access Section 2 and the previously released Section 1, “Cloud Computing: Growth Without Bounds.” We’ll post announcements when the remaining two sections become available. Continue reading ETC Releases Next Section of Virtual Production White Paper

ETC Releases First Section of Virtual Production White Paper

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February 14, 2023

The Entertainment Technology Center@USC has begun releasing its case study entitled “Fathead: Virtual Production & Beyond.” Section 1 of the four-part white paper is “Cloud Computing: Growth Without Bounds.” “Everything on this production was done in the cloud, minus the shoot on set,” explains ETC@USC head of virtual & adaptive production Erik Weaver, executive producer of the 20-minute “Fathead” film. “We did some very innovative work, ingesting ARRI Alexa RAW to Amazon S3 buckets on the AWS cloud in real time, which had never been done before and I don’t think has been done since.” Continue reading ETC Releases First Section of Virtual Production White Paper

USC Students Have Opportunity to Speak with Media Execs

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December 13, 2022

On December 2, senior media executives gathered on Zoom to answer questions from USC students about industry trends, company strategies and career direction. The students had submitted winning pitches in the ETC@USC Future of Themed Experiences Challenge and their reward was time with the media executives. The questions ranged from “Do you need to learn to code to break into entertainment technology?” to “What are some visionary directions you see your company investing in over the next 4-5 years?” Video of the discussions, along with the lists of questions, students, and executives, is available online. Continue reading USC Students Have Opportunity to Speak with Media Execs

ETC@USC Student Challenge: Future of Themed Experiences

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November 11, 2022

On October 22, ETC@USC began a one-week student challenge on “The Future of Themed Experiences.” Leveraging the tools, techniques and resources of today and those that could emerge in the next few years, students were asked to come up with an original idea for an experience that: 1) has a specific location-based experience, and 2) extends the experience out into the real and virtual worlds before and after the person has the location-based experience. Eighteen 3-minute pitch videos were submitted and an esteemed panel of industry executives chose to reward five of them. All 18 videos with follow-up Q&A discussions are available online. Continue reading ETC@USC Student Challenge: Future of Themed Experiences

ETC Executive Coffee: Warner on Future of Virtual Production

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May 27, 2021

Ryan Beagan, vice president of virtual production at WarnerMedia, met virtually with USC students on April 21 for the fifth installment in ETC@USC’s Spring 2021 Executive Coffee with… series. Beagan engaged a group of six students and one recent alumnus in a one-hour discussion on “The Post-Pandemic Future of Virtual Production.” Graduate and undergraduate students in computer science, industrial engineering, theater, applied data, and film and television production discussed topics including sophisticated game engines, collaborative processes and new tools, and adapting to evolving compliance rules. Continue reading ETC Executive Coffee: Warner on Future of Virtual Production

ETC Executive Coffee: Warner Executives Discuss AI, Ethics

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May 21, 2021

“AI and Ethics” was the topic of ETC@USC’s March 30th Executive Coffee with… discussion, the third installment of the Spring 2021 series. WarnerMedia’s Renard Jenkins, vice president of content transmission and production, and Michael Zink, vice president of emerging and creative technologies, led the discussion with 12 graduate and undergraduate USC philosophy, cinema, engineering and innovation majors. They explored how diversity and bias impact AI development, and how AI is expected to impact entertainment experiences. Continue reading ETC Executive Coffee: Warner Executives Discuss AI, Ethics

ETC Executive Coffee: Verizon Execs Discuss Life After Zoom

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May 19, 2021

During ETC@USC’s second Executive Coffee with… installment of the Spring 2021 series, Sanyogita Shamsunder, VP of product strategy, innovation and operations at Verizon engaged a group of eight USC students from cinema, engineering and business in a one-hour discussion of the question: “What comes after Zoom and entertainment apps?” Shamsunder, whose team is focused on new technology innovation and bringing new products and experiences to consumer and enterprise customers, was joined by team members Andrew Herson, who is focused on B2B2C applications, and Zachary Drossman, who heads concept development at Verizon’s 5G Labs. Continue reading ETC Executive Coffee: Verizon Execs Discuss Life After Zoom

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