Amazon Aims for Quality Not Quantity With 30 Films Per Year

Amazon hasn’t had a good year in the film business since 2017 when it moved away from its Hollywood distribution partners into self-distribution. Since then, the company released six flops in a row, including director Woody Allen’s “Wonder Wheel,” which cost $25 million and only earned $14 million in North America, and “Beautiful Boy,” which cost $23 million and made a mere $7.6 million. Amazon Studios head Jennifer Salke surmised that the company put “too much focus on a narrow prestige lane.” Continue reading Amazon Aims for Quality Not Quantity With 30 Films Per Year

Media Publishers Testing Video Content on Instagram Stories

Many media publishers creating content for Snapchat Discover are now gravitating to the new Instagram Stories. CNN, Food Network, People, Comedy Central, Cosmopolitan and Tastemade are now regularly producing Instagram Stories and respectable numbers of viewers are watching. AwesomenessTV, a tween/teen site, is even running ads on the new platform. Stories on Snapchat and Instagram, which disappear after 24 hours, are a package of phone images and/or videos that are annotated and embellished with graphics and emoticons. Continue reading Media Publishers Testing Video Content on Instagram Stories