Mailchimp Aims For Entrepreneurs With Entertainment Unit

Marketing platform Mailchimp just launched its own entertainment division, Mailchimp Presents, to produce short-form original series, movies and podcasts with a focus on the common experiences and struggles of entrepreneurs and small business owners. “These folks are often isolated, thinking about work all the time,” said Sarita Alami, production lead of Mailchimp Presents, and the company’s senior manager of brand marketing. “We have this great opportunity to create content that resonates with them in a way that hopefully reminds them that they’re not alone.” Continue reading Mailchimp Aims For Entrepreneurs With Entertainment Unit

Beacon Market Projected to Reach 60 Million Devices by 2019

Beacons, hardware devices that can be detected by mobile apps, have seen interest from fields other than just retail. According to a new report from ABI Research, retail is one of the smallest markets for iBeacon and Bluetooth Low Energy-powered devices. While stores can better communicate with customers via apps — through special offers, alerts and ads — even more interest has developed in asset tracking, personal location, and connected home markets. Continue reading Beacon Market Projected to Reach 60 Million Devices by 2019

Redbox Refocuses as Sales and Streaming Service Stagnate

Redbox, the nation’s largest DVD renter, is uninstalling more than 500 kiosks, renegotiating contracts with studios for more favorable content rights, and optimizing its streaming service, Redbox Instant. These changes come as the company faces several challenges: revenue rose only three percent last year after double-digit increases in past years, good locations for kiosks are dwindling, and Redbox Instant only accounts for less than 1 percent of video-on-demand rentals. Continue reading Redbox Refocuses as Sales and Streaming Service Stagnate

New Digital Economics Conference: Big Data Versus Privacy

The symbiotic ideas of controlling your online personal data and the value of big data analytics to companies were major themes during the March 19-20 New Digital Economics conference produced by STL Partners. Thought leaders addressed personal privacy concerns that could lead to a social movement and industry self-regulation as well as changes to how companies manage strong relationships with their customers. Continue reading New Digital Economics Conference: Big Data Versus Privacy