TikTok is testing the waters with a paid subscription mode for creators, joining Facebook, Clubhouse and others. Although TikTok remains tight-lipped about the experiment, it seems designed to keep TikTok influencers on the ByteDance platform rather than leaving for more lucrative pastures. Last week, Instagram announced a test allowing creators to charge from 99 cents to $99 per month for exclusive content, while Twitter in September debuted Super Follows, with rates of $2.99 to $9.99 per month. A creator with 13,000 followers that gets a 2 percent take rate at $4.99 per month can make $900 a month. YouTube and Snapchat also offer monetization options. Continue reading TikTok Experiments with Paid Subscriptions, Tweaks Stories

Instagram is testing a feature that allows creators to charge for premium content, a growing trend as platforms vie for popular personalities that drive traffic and engagement. The Meta Platforms social network introduced the feature last week, saying it will initially be offered on a limited basis in the U.S. “Subscriptions are one of the best ways to have a predictable income — a way that’s not attached to how much reach you get on any given post, which is inevitably going to go up and down over time,” Instagram chief Adam Mosseri said in a Twitter post. Continue reading Instagram Begins Testing Subscribed Content from Creators