SVOD Apps and Virtual MVPDs Continue to Gain Momentum

Leading subscription video apps such as Netflix and Hulu generated a total of $781 million last year as streaming video continues its rise. According to app intelligence firm Sensor Tower, U.S. consumers spent about $329 million during Q3 2018 on the top 10 SVOD apps available via Google Play and Apple’s App Store. That figure represents a 15 percent jump over Q1. While Netflix and Hulu continue their growth, live-streaming TV services are also gaining traction. Online video analytics firm Conviva reports that virtual MVPDs including Sling TV, PlayStation Vue, and Hulu with Live TV have experienced a 212 percent increase in viewing hours over the past year in the U.S. Continue reading SVOD Apps and Virtual MVPDs Continue to Gain Momentum

OTT: New Trends Evolving in Streaming TV and Online Video

According to research from video optimization company Conviva, about 75 percent of new over-the-top service users stop watching video after just more than four minutes, due primarily to poor streaming quality or too many interruptions. While only 25 percent continue past four minutes, the study shows that some viewers will keep trying. Nearly half will stop the video and try again and 29 percent will try a different platform. A related study notes another trend: OTT services may be steering consumers back to their big screen TVs. Continue reading OTT: New Trends Evolving in Streaming TV and Online Video

NCAA Tournament Marks New Record for Live Video Streaming

Turner Sports announced that NCAA March Madness Live set a new record with 69.7 million live video streams collectively across platforms. The 2014 tournament’s live video streams were up 42 percent compared to the previous year. NCAA March Madness Live — in partnership between the NCAA, Turner Sports and CBS Sports — netted 15 million hours of live video consumed, which is also a new all-time record. Live streams via tablets and smartphones were up 71 percent this year. Continue reading NCAA Tournament Marks New Record for Live Video Streaming