Last week, Facebook officially unveiled hashtags to its social platform, following months of speculation. Hashtags are immensely popular on Twitter, while gaining momentum on other social services such as Google+ and Instagram. The move could have significant implications regarding advertising potential and search engine optimization. Facebook is already encouraging brands to start including hashtags in their Facebook ads.  Continue reading Facebook Borrows from Twitter Ad Playbook with Hashtags

StarMaker Studios, in partnership with Talpa Media Holdings, has created a new app called The Voice: On Stage. The goal is to get kids engaged with music, allowing them to use their own voices, inspired by the hit reality television show “The Voice,” according to creators Jeff Daniel and Nathan Sedlander. The app includes features that enable children to audition and compete, much like performing on the NBC show. Continue reading App Based on The Voice Hopes to Engage Kids with Music