Chinese app TikTok has had a tumultuous few weeks. After being banned in India due to political tensions between that country and China, TikTok ceased its activities in Hong Kong in response to its concerns about the mainland’s imposition of a natural security law. In the U.S., the Trump administration is considering limiting the app’s access to its users. Now, sources say the U.S. Justice Department and Federal Trade Commission are probing allegations that TikTok has violated a 2019 agreement on children’s privacy. Continue reading FTC and DOJ to Probe TikTok Violation of Child Privacy Rules

This month, Alphabet-owned YouTube will begin limiting the data it collects on children’s videos and stop showing data-driven personalized ads. Video creators will be responsible for designating their content as targeting children and will face Federal Trade Commission fines if they do not do so. The FTC also won’t allow comments or other features such as pop-ups meant to increase viewership. The new data collection limits will likely have negative financial implications for creators of free kids’ content. Continue reading YouTube Limits Data Collection, Targeted Ads on Kids’ Videos

Kid-friendly video content is now available on a dedicated YouTube Kids website that filters content deemed most appropriate based on three different age groups. The site offers a similar experience to the mobile app of the same name. Parents can select age-appropriate videos based on newly listed age groups, track viewing history and flag anything that may be missed by filters. A sign-in option is expected to be added in the future. The filters include “Preschool” (up to age 4), “Younger” (ages 5 to 7) and “Older” (kids over 7). Content is organized by categories including Explore, Gaming, Music and Shows.  Continue reading Google Filters Appropriate Content with YouTube Kids Site

YouTube, founded in 2005, has operated outside the advertising rules that regulate television broadcasting. But due to its significant reach and influence, the site is now under scrutiny for potential regulation — which will likely start with children’s programming. A digital influencer like 15-year old JoJo Siwa is a case in point: she draws millions of young female viewers to her quirky videos. But she also inks endorsement deals and sells branded fashion lines with Target, blurring the lines between content and advertising. Continue reading Social Platforms Under Scrutiny For Rules Related to Kids

Children and preteens are shopping online, and retailers are advertising directly to them. Retailers are leveraging Snapchat, YouTube Kids and other mobile apps to target children and preteens more likely to be on their smartphones, tablets or laptops than watching television. Nine-year-old Isabella Colello described how she shops online and puts items in her cart, which her father can browse through and purchase — or not. “It’s so much better than going to the mall because there aren’t that many places to shop anymore,” she said. Continue reading Retailers Use Apps, Social Media to Reach Children, Preteens