YouTube Tests Waters with Hub of FAST Streaming Channels

YouTube is embarking on tests of a new FAST channel hub. The move is the latest by the Alphabet-owned platform to expand its ambitions to become a full-service video provider. YouTube is reported by The Wall Street Journal to be in talks with entertainment firms about featuring films and TV series in a configuration not unlike that typically offered by cable (i.e., packaged) and is testing the approach with a limited number of media companies in anticipation of a potential full-on launch later this year. Deployment of a free, ad-supported TV hub would put YouTube on a path to become a go-to destination for general video in competition with entities such as Roku, Pluto TV and Tubi TV. Continue reading YouTube Tests Waters with Hub of FAST Streaming Channels

NAB Calls for FCC to Revisit Streaming Video Platform Rules

The National Association of Broadcasters has renewed its call to have the Federal Communications Commission re-classify over-the-top video providers as multichannel video programming distributors (MVPDs), with the same fees and obligations levied at broadcast and cable networks. The FCC has been chewing over what to do about OTT and OVD (online video distributors) since 2014, when it “tentatively concluded” that an MVPD must control both the the transmission path and content to fall under FCC purview. Thus streamers have avoided rules and payments in the interest of promoting competition as former market leaders have fallen behind. Continue reading NAB Calls for FCC to Revisit Streaming Video Platform Rules

Comcast, Charter Provide Details of Xumo Streaming Venture

Comcast and Charter Communications have christened their streaming joint venture Xumo, taking the name from the FAST platform Comcast acquired in 2020 for a reported $100 million. Built to challenge biggies like Amazon, Apple, Google and Roku, the Xumo joint venture aims to create “an entire entertainment ecosystem” to include hardware as well as content and a platform to help advertisers “reach audiences at scale.” The first Xumo devices are targeting late 2023 delivery, with distribution through Comcast, Charter and Walmart (and other vendors to be announced). Xumo’s FAST service will be rebranded Xumo Play. Continue reading Comcast, Charter Provide Details of Xumo Streaming Venture

Number of Pay-TV Package Subscribers Drops to 66 Percent

The number of households in the U.S. that are subscribing to some sort of multichannel pay-TV package has declined to 66 percent in 2022, from 88 percent in 2012, according to a new study from the Leichtman Research Group. The study defines pay TV as multichannel service delivered via cable, satellite, telco TV or ISP. “Two-thirds of U.S. TV households now get a live pay-TV service, a significant decrease from 79 percent five years ago,” LRG president and principal analyst Bruce Leichtman said, calling the decline “not solely a function of those disconnecting services, but is also related to a slowdown in those entering or reentering the category.” Continue reading Number of Pay-TV Package Subscribers Drops to 66 Percent

Dish Network Sets Shutdown Date for Sling Media’s Slingbox

Slingbox, the pioneering streaming device from Sling Media, will be permanently taken offline on November 9. The “place-shifting” technology that let people take pay-TV programming with them on mobile devices (and helped foster Internet streaming), is being shelved by parent Dish Network, which announced the shutdown in 2020. Sling Media was founded in 2004 and purchased by Dish parent EchoStar three years later for $380 million. Although the Slingbox was deemed “revolutionary,” it never achieved mass adoption, ultimately getting displaced by content-focused streamers like Netflix and YouTube. But some Sling tech continues to be used by the industry. Continue reading Dish Network Sets Shutdown Date for Sling Media’s Slingbox

NFL Subscription Streaming Service Targets Fans On-the-Go

The NFL has launched its long-awaited streaming service, NFL+, offering two tiers of live local and prime time regular season and postseason games on mobile devices, and live out-of-market preseason games on any device. Priced at $4.99 per month or $39.99 per year for the basic service, NFL+ also provides live local and national audio for every game and programs from the NFL Films archive. NFL+ Premium offers more live games and commercial-free replays on any device for 9.99 per month or $79.99 per year. Premium will absorb the $99.99 per year NFL Game Pass, launched in 2015, which will no longer be available as a separate subscription in the U.S.  Continue reading NFL Subscription Streaming Service Targets Fans On-the-Go

Streaming Surge Makes CTV Video Top Ad Growth Platform

Surveys indicate the continued acceptance of Connected TV with advertisers, programmers and viewers, making it the fastest growing advertising platform. While this has largely been the result of housebound audiences during the pandemic, future growth is projected to be strong. A Leichtman Research Group survey shows more than 80 percent of TV households possessing at least one connected TV device (higher penetration than cable TV), which translates to 4.1 devices per CTV household. Study results also reveal that 39 percent of adults watch streaming video daily, with 60 percent streaming weekly. Continue reading Streaming Surge Makes CTV Video Top Ad Growth Platform

Fox Enjoys Robust Q4 Based on Cable, TV Advertising Sales

For fiscal Q4, Fox Corporation — parent of FOX News Channel, the FOX broadcast network and FOX Sports — reported net income of $253 million, or 43 cents per share, versus $122 million, or 20 cents per share year-over-year. Company chief executive Lachlan Murdoch stated that the company looks forward to “the return of normalized sports and entertainment calendars and the start of the midterm election cycle.” Fox became a standalone, publicly-traded company on Mar 21, 2019, after the Disney and Twenty-First Century Fox merger. Continue reading Fox Enjoys Robust Q4 Based on Cable, TV Advertising Sales

Nielsen Unveils The Gauge, a Metric for Streaming Platforms

Global research firm Nielsen has unveiled The Gauge, a new metric for measuring monthly total TV and streaming audiences. The company revealed that, in May 2021, 64 percent of the time U.S. viewers watched content via network and cable TV and 26 percent of the time watched via streaming services. Another 9 percent of the time, they used their TV screens for content recorded on DVRs or playing video games. Nielsen added that streaming was at 20 percent last year and 14 percent in 2019 and that its share could go up to 33 percent by the end of 2021. Continue reading Nielsen Unveils The Gauge, a Metric for Streaming Platforms

New Consortium Aims to Improve Addressable TV Ad Market

Go Addressable, a new eight-company consortium, plans to simplify and scale addressable TV advertising. Among the consortium members are Comcast, Charter Communications, Altice USA, Dish Media and smart TV manufacturer Vizio. Comcast Advertising vice president and general manager Larry Allen reported that advertisers are currently faced with putting together a schedule from various streaming services, smart TV makers, cable operators and even programmers. He said that, “the buyers need a solution to their fragmentation problem.” Continue reading New Consortium Aims to Improve Addressable TV Ad Market

AT&T: Gains in HBO and HBO Max Subs, Wireless Customers

AT&T has experienced an increase in HBO and HBO Max subscribers and wireless customers. Its number of domestic HBO and HBO Max subscribers grew from 41.5 million three months ago to 44.2 million today, including those who signed up for the new streaming service and others who subscribed via a cable TV provider. The company has also added 595,000 postpaid phone subscribers and a net gain of 207,000 prepaid phone subscribers. The telco cut expenses by increasing online customer service and promoting simpler plans. Continue reading AT&T: Gains in HBO and HBO Max Subs, Wireless Customers

Deloitte Report: Gen Z Entertainment Choice is Video Games

Deloitte’s 2021 Digital Media Trends survey revealed the entertainment tastes of Generation Z, those aged 14 to 24 years old. About 26 percent named video games as their No. 1 entertainment activity, and 87 percent in the age bracket said they play video games daily or weekly. Second most popular entertainment activity is music, at 14 percent, following by surfing the Internet (12 percent) and social media (11 percent). In fifth place, 10 percent of Gen Z said watching TV or movies was their favorite entertainment. Continue reading Deloitte Report: Gen Z Entertainment Choice is Video Games

Municipalities Want Streaming Services to Pay Franchise Fees

As streaming media services increasingly resemble cable bundles, more towns and counties are looking to regulate them. In Georgia for example, three municipalities filed a federal lawsuit against Netflix, Hulu and other services for as much as 5 percent of their gross revenue in an attempt to treat them as cable services. According to the lawsuit, Netflix earned about $103 million over the recent five years from subscribers in Gwinnett County, Georgia. If treated as a cable provider, that would represent $5.15 million in retroactive fees. Continue reading Municipalities Want Streaming Services to Pay Franchise Fees

CES: Advertisers Need Better Measurement to Embrace OTT

Advertising on Connected TV (CTV), otherwise known as Over-the-Top (OTT), is a hot topic for advertisers who want to get their messages on any device, including TVs that can be connected to the Internet. According to eMarketer, upwards of 40 percent of the world’s population are “digital video viewers.” But advertising on CTV has enough pitfalls to discourage marketers from embracing it. During a CES 2021 session, DoubleVerify chief executive Mark Zagorski and chief product officer Jack Smith enumerated the challenges and proposed solutions. Continue reading CES: Advertisers Need Better Measurement to Embrace OTT

Cable TV Partners Push Back Against T-Mobile OTT Service

Only two weeks after T-Mobile introduced its OTT pay-TV bundles, the cable industry has taken it to task, stating that its rebundling of networks for different tiers is not allowed under the carriage deals it inked. T-Mobile’s TVision costs $10 per month for 34 networks that included comedy and entertainment but not sports, news or local TV stations. T-Mobile also offered three Live TV tiers, starting at $30 per month. Now, its offerings, priced lower than rivals YouTube TV and Hulu + Live TV, must change. Continue reading Cable TV Partners Push Back Against T-Mobile OTT Service