The Airbnb travel accommodations website teamed with ad agency Mullen San Francisco to launch a new experiment in Vine marketing this past week. The “Hollywood & Vines” campaign will result in a short film composed of six-second Vine videos submitted by consumers. Shooting days ran August 22-25, with assigned shots posted hourly. “If your Vine is selected it will be featured on the Sundance Channel and you’ll receive a $100 Airbnb coupon,” explains the campaign’s site. Continue reading Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign

Most major automakers are developing more automated driving systems. Some of the features, such as cruise control that adjusts to the speeds of surrounding cars, blind spot radar and other collision avoidance systems, are already available. The push to deliver automated cars reflects the differences of automakers and Silicon Valley tech companies. Established car companies typically take a more incremental tactic than Silicon Valley, taking into account decades of manufacturing experience. Continue reading Google Drives Past Auto Manufacturers in Vehicle Automation