Major Brands Are Starting to Experiment with the Metaverse

Madison Avenue continues to scale in the metaverse, which is experiencing a land-grab for the best storefronts as brands like Gap and Nike unveil digital-only versions of their goods competing against — and sometimes collaborating with — digital-first brands like sneaker maker RTFKT and fashion house Fabrikant. Mobile game destination The Sandbox has already sold more than 70 percent of its “land” to businesses including cryptocurrency exchange Binance and video-game maker Atari. Even traditionalists like NASCAR and JPMorgan Chase are pitching virtual tents. The bank has signed a lease in Decentraland, a 3D online world. Continue reading Major Brands Are Starting to Experiment with the Metaverse

Musk, Twitter Board Sued in Wake of $7 Billion Commitment

Elon Musk revealed on Thursday he has brought in investors willing to supply $7 billion toward his Twitter buyout. On Friday, he and Twitter were sued by a Florida pension fund seeking to prevent the Tesla CEO’s proposed $44 billion takeover. Prince Alwaleed bin Talal of Saudi Arabia has reportedly agreed to roll his existing $1.9 billion stake into a Musk-controlled Twitter. The fresh endorsement reverses the Saudi’s stance last month, when he tweeted “I don’t believe that the proposed offer by @ElonMusk ($54.20) comes close to the intrinsic value of @Twitter given its growth prospects.” Continue reading Musk, Twitter Board Sued in Wake of $7 Billion Commitment

Cryptocurrency Market Faces Challenges While Stocks Spiral

Although the cryptocurrency known as stablecoin has garnered mainstream attention recently, with the Biden administration’s call for federal guidelines, critics warn that a subset known as “algorithmic stablecoin” is a crisis in the making. Meanwhile, specific crypto brands like Bitcoin and Ethereum have seen prices drop — Bitcoin below the $40,000 per unit mark, while Ethereum shares dipped below $3,000. In fact, the entire cryptocurrency market is reported to have lost about $400 billion in April as part of what’s being described as “selloff mode.” Continue reading Cryptocurrency Market Faces Challenges While Stocks Spiral

Tether, Most Widely Used Cryptocurrency, Is Under Scrutiny

Although Bitcoin accounts for 70 percent of all the global digital assets’ market value, Tether is the world’s most widely used cryptocurrency, said CoinMarketCap, which revealed that Tether, despite the fact that it’s market capitalization is 30 times smaller than Bitcoin, has the highest daily and monthly trading volume. Tether surpassed Bitcoin in April and, said CoinMarketCap, has done so consistently since early August, at about $21 billion per day, with monthly trading volume 18 percent higher than Bitcoin’s. Continue reading Tether, Most Widely Used Cryptocurrency, Is Under Scrutiny