Facebook reportedly plans to unveil a new advertising platform next week that is designed to improve how marketers target and measure their online ads. Atlas, a re-tooled version of the Atlas Advertiser Suite that the social network purchased from Microsoft last year, intends to challenge Google’s dominance in the online ad space. The new platform is expected to help marketers understand the engagement that results from ads on Facebook’s services and third-party websites and apps. Continue reading Facebook Takes Aim at Google with New Advertising Platform

Los Angeles is poised to unleash an ambitious city-led broadband project with plans to deliver fiber to all of its businesses and 3.5 million residents. The new fiber network, expected to cost $3 billion to $5 billion, would offer free Internet access of 2Mbps to 5Mbps, likely subsidized by advertising. Paid tiers would offer access up to a gigabit, and the network would power Wi-Fi hotspots in public areas. Phone service and television is not a requirement for bidders, but package offerings would not be a surprise. Continue reading LA Plans Fiber Network to Deliver Free Broadband and Wi-Fi