Technicolor and Sinclair Test Live UHD Broadcast with HDR

Technicolor and Sinclair Broadcast Group have successfully tested a live broadcast in 4K resolution with high dynamic range through the proposed ATSC 3.0 system. “There’s been a lot of attention on new Ultra HD (4K) TVs, which have the potential to display four times the resolution of today’s HD; and HDR, a feature that increases the range between the whitest whites and blackest blacks for a more realistic picture,” explains The Hollywood Reporter. “But currently, there isn’t a system in place to broadcast these images live and over the air.” Continue reading Technicolor and Sinclair Test Live UHD Broadcast with HDR

UHD Tech: High Dynamic Range Lands on Hollywood’s Radar

While Ultra HD is clearly a leading theme at CES this week, numerous members of the engineering community believe the technology will require wider color gamut, higher dynamic range and higher frame rates to succeed. Dolby, Technicolor and Sony all presented plans to address these needs, while the Digital Entertainment Content Ecosystem, the consortium behind UltraViolet, is looking at support for 4K as well as higher dynamic range and related features. Continue reading UHD Tech: High Dynamic Range Lands on Hollywood’s Radar

IFA 2013: No 4K Format War Expected with Next-Gen Blu-ray

According to the Blu-ray Disc Association, the announcement of a next-generation Blu-ray Disc compatible with Ultra HD is imminent, putting to rest concerns of a potential 4K format war. During the IFA conference in Berlin, Marty Gordon, VP for Alliances & Communications at Philips and spokesman for the BDA, said that an announcement regarding an enhanced Blu-ray format involving a traditional-looking disc is expected in the near future. Continue reading IFA 2013: No 4K Format War Expected with Next-Gen Blu-ray

CES 2013: Ultra High Definition the Future of Television?

With an array of 4K televisions taking center stage at this year’s CES, Sharp is showing a prototype 8K (7680 × 4320 pixels) TV in its booth, which the company describe as “The Future of Television.” While the technology is impressive, there are a number of challenges both 4K and 8K (known collectively as UHDTV) will need to overcome — including the cost to consumers, lack of available content, and significant changes to production workflows. Continue reading CES 2013: Ultra High Definition the Future of Television?

CES 2013: BDA Format Task Force is Exploring 4K and 8K

The Blu-ray Disc Association (BDA) launched a format extension study task force in late 2012 to evaluate the potential of emerging developments including 4K, 8K, High Frame Rates (HFR) and expanded color resolution. Each technology is being evaluated to determine tech feasibility, market demand and the potential impact on the installed base of Blu-ray players. Continue reading CES 2013: BDA Format Task Force is Exploring 4K and 8K